Category Analytics Lead, Scintilla Data

Markwins Beauty Brands; Bentonville (AR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401k match

Job summary

Markwins Beauty Brands is seeking a Sr. Manager, Category Analytics to lead Walmart data initiatives and transform Scintilla data into actionable insights that drive growth across the portfolio.

The role partners with cross-functional teams to produce robust reporting, KPI tracking, and strategic recommendations, influencing decisions and optimizing assortment, pricing, and go-to-market plans with a data-driven mindset. Strong communication and storytelling with leadership is essential.

Qualifications

• 7+ years of analytical experience in the consumer packaged goods industry, supporting Walmart.
• Bachelor's degree in Business, Marketing, Analytics, Economics, or a related discipline.
• Hands-on experience with Walmart Scintilla data, including category, shopper, and performance analytics; familiarity with Retail Link and Supplier One is a plus.
• Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, with expert level Excel skills.
• Strong knowledge of syndicated and retailer data sources (POS, loyalty, panel, demographics).
• Ability to translate complex data into clear, high-impact insights for strategic planning.
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority.

Responsibilities

• Own and manage Walmart Scintilla data assets end to end for 30,000+ SKUs.
• Develop and deliver weekly, monthly, quarterly, and annual performance reporting from Scintilla.
• Analyze large datasets to uncover actionable insights, risks, and growth opportunities.
• Provide data-driven insights to support development and optimization of GTM strategies.
• Lead analytics initiatives turning data into actionable recommendations.
• Promote best practices for dashboards, KPI measurement, and scalable reporting built on Scintilla data.
• Align cross-functional objectives to drive business priorities and KPIs.

Skills

Walmart Scintilla data

Excel advanced

PowerPoint

Data analysis

Stakeholder management

Retail data sources

Storytelling with data

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

Scintilla

Retail Link

Supplier One

NielsenIQ/Circana

NPD/Numerator/Spectra

Excel

Job description

Markwins Beauty Brands is seeking a Sr. Manager, Category Analytics to lead Walmart data initiatives and transform Scintilla data into actionable insights that drive growth across the portfolio.

The role partners with cross-functional teams to produce robust reporting, KPI tracking, and strategic recommendations, influencing decisions and optimizing assortment, pricing, and go-to-market plans with a data-driven mindset. Strong communication and storytelling with leadership is essential.