Senior Category & Commercial Growth Lead, Baby Portfolio

Remote; San Francisco (CA); À distance; USD 140 000 - 165 000; Plein temps

Avantages offerts par ce poste

Annual bonus

401(k) match

Remote-first

Life insurance

Parental leave

Résumé du poste

Once Upon a Farm is seeking a Senior Manager, Category and Commercial Development to lead category strategy for our Baby portfolio. You will translate consumer and retailer insights into actionable growth opportunities and work closely with Brand Marketing to drive 4P execution.

You will guide commercialization from concept through launch, influence retailer sell-in, and strengthen partnerships with cross-functional teams in a remote-first, US-based environment.

Qualifications

• 10+ years of progressive experience in Category Management, Category Development, Commercial Strategy, Sales Strategy, or related functions within the CPG industry.
• Proven success using syndicated data to develop category recommendations and influence business decisions.
• Experience developing customer-facing category stories and retailer presentations that drive distribution, assortment, and category growth.
• Strong understanding of category management principles, shopper behavior, and consumer insights.
• Experience partnering cross-functionally to support innovation commercialization and portfolio strategy.
• Working knowledge of the 4Ps across retail channels.
• Excellent communication, storytelling, and presentation skills.
• Must reside in the United States; visa sponsorship is not available.

Responsabilités

• Lead category strategy and category management aligned with business objectives.
• Develop category visions, narratives, and playbooks to drive growth at retail and inform go-to-market strategy.
• Deliver compelling, insight-led category stories to strengthen retailer partnerships.
• Lead innovation commercialization for the Baby portfolio.
• Partner with Brand Marketing to shape portfolio architecture and assortment strategy.
• Define category distribution and shelving strategies across channels and customers.
• Monitor post-launch performance and capture learnings to strengthen future launches.
• Collaborate with Sales and Customer Planning to align commercialization plans with customer plans and forecasts.

Connaissances

Category leadership

Category management

Sales strategy

Market insights

Cross-functional collaboration

Storytelling/presentations

Analytical skills

Influence without authority

Formation

Bachelor’s degree in Business, Marketing, or related field

Outils

Circana/IRI data

NielsenIQ

SPINS

Numerator

POS data

Description du poste

Once Upon a Farm is seeking a Senior Manager, Category and Commercial Development to lead category strategy for our Baby portfolio. You will translate consumer and retailer insights into actionable growth opportunities and work closely with Brand Marketing to drive 4P execution.

You will guide commercialization from concept through launch, influence retailer sell-in, and strengthen partnerships with cross-functional teams in a remote-first, US-based environment.