Senior Care Growth & Partnerships Lead

Hireology, Inc.; New Braunfels (TX); On-site; USD 55,000 - 85,000; Full time

Job summary

Always Best Care Senior Services - New Braunfels is seeking a Senior Care Advocate to grow our in-home care and assisted living placement referrals by developing relationships with hospitals, SNFs, rehab centers, home health agencies, and senior centers.

Reporting to the Owner/Director of Operations, you will present services to healthcare professionals and families, manage CRM activities, and attend local networking events to expand the referral network.

Qualifications

• Minimum of two years of experience in sales and marketing with healthcare or senior services experience preferred.
• Exceptional interpersonal skills — ability to interact with a wide range of personality styles in a variety of personal and professional settings.
• Excellent planning, follow-up, and organizational skills.
• Strong presentation skills.
• Proven sales and marketing results, including closing/asking for business.
• Creative and self-driven with the ability to solve problems and apply sound judgment.
• Experience working in a small team environment and/or start-up.
• Comfortable with ambiguity and building/continuously improving systems and processes.
• Passionate about helping seniors live with dignity.
• Proficient in Microsoft Office and commitment to training in tools and applications specific to the Always Best Care environment.
• Basic understanding of medical terminology relating to the senior population and rehabilitative care preferred.
• Willingness to complete relevant training and/or certifications in the first 6 months of hire that will make the candidate more knowledgeable about healthcare, senior services, and sales and marketing.
• Valid driver’s license, reliable transportation, and auto insurance

Responsibilities

• Build and nurture long-lasting relationships with healthcare providers such as hospitals, skilled nursing facilities, rehab centers, home health agencies, and senior centers to generate referrals for in-home care and assisted living placement.
• Identify, research, and pre-qualify potential referral sources and accounts.
• Meet with professional referral sources/decision makers in person, with a target of 40-50 accounts per week, to promote Always Best Care services and demonstrate value.
• Follow up on leads and prospective client inquiries in a timely manner, conducting initial intake calls and scheduling assessments for prospective clients.
• Create and deliver personalized service proposals and assist clients in exploring options for assisted living placements, including tours of senior communities and adult family homes.
• Connect prospective clients with additional resources and support to help them achieve their goals.
• Represent Always Best Care at senior-focused networking events, community gatherings, and professional meetings.
• Conduct presentations and staff in-services for healthcare professionals and community groups.
• Participate in health fairs, awareness days, and other relevant community events to promote the Always Best Care brand.
• Maintain accurate records of all referral sources and sales activities in the company’s CRM system.
• Provide weekly sales reports to the Owner/Director of Operations, discussing progress, challenges, successes, and new business opportunities.
• Participate in regular sales meetings to review performance against targets, set new goals, and strategize for continued agency growth.
• Ensure sales activities align with the marketing budget and meet overall departmental goals.
• Work closely with the operations and care management teams to ensure smooth transitions for new clients.
• Collaborate on sales and marketing strategies to strengthen community outreach and build strategic partnerships.
• Assist with training new team members and occasionally introduce caregivers to clients.
• Demonstrate a collaborative and team-oriented approach, participating in ongoing operational and procedural improvements.

Skills

Sales & marketing

Healthcare industry

Interpersonal skills

Presentation skills

CRM familiarity

Tools

Microsoft Office

Job description

Always Best Care Senior Services - New Braunfels is seeking a Senior Care Advocate to grow our in-home care and assisted living placement referrals by developing relationships with hospitals, SNFs, rehab centers, home health agencies, and senior centers.

Reporting to the Owner/Director of Operations, you will present services to healthcare professionals and families, manage CRM activities, and attend local networking events to expand the referral network.