Senior Care Community Outreach Liaison

Diamond Healthcare; Effort (PA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Health, dental, vision benefits

PTO; 401(k)

Job summary

Diamond Healthcare is seeking a proactive Community Liaison to grow census by building relationships with hospitals, case managers, physicians, families, and community organizations. This outward-facing role spends most time in the field, traveling to events, hospitals, and referral sources.

The position emphasizes warmth and professionalism when guiding families through admissions. Travel is frequent, and a collaborative team supports a resident-centered care approach with competitive benefits.

Qualifications

• High school diploma required; bachelor's preferred in marketing, healthcare administration, or related field.
• Healthcare marketing, sales, or community outreach experience preferred.
• Excellent interpersonal and communication skills; ability to build trust with families and clinicians.
• Willing to travel frequently within the community (hospitals, events, referral sources).
• Flexible schedule, including occasional evenings or weekends for events.
• Valid driver's license and reliable transportation required.
• Compassionate, professional demeanor with families during challenging times.

Responsibilities

• Visit local hospitals regularly to build and maintain relationships with discharge planners, case managers, and social workers.
• Serve as the primary point of contact for hospital case managers coordinating patient discharges and referrals to the facility.
• Meet with families to answer questions, address concerns, and guide them through the admissions process with warmth and professionalism.
• Represent the facility at community events, health fairs, senior expos, and other outreach opportunities to raise awareness and generate referrals.
• Develop and maintain relationships with physicians, assisted living communities, senior centers, churches, and other referral sources.
• Track referral activity and follow up promptly on leads and inquiries.
• Coordinate facility tours for prospective residents and their families.
• Distribute marketing materials and represent the facility's brand and values consistently in the community.
• Collaborate with the admissions and administrative team to ensure a smooth transition for new residents.
• Report on outreach activity, referral trends, and market feedback to leadership.
• Stay informed on local competitors and market conditions to identify new opportunities for growth.

Skills

Interpersonal skills

Communication

Travel readiness

Driver's license

Education

High school diploma

Bachelor's degree in marketing, healthcare administration, or related field

Job description

Diamond Healthcare is seeking a proactive Community Liaison to grow census by building relationships with hospitals, case managers, physicians, families, and community organizations. This outward-facing role spends most time in the field, traveling to events, hospitals, and referral sources.

The position emphasizes warmth and professionalism when guiding families through admissions. Travel is frequent, and a collaborative team supports a resident-centered care approach with competitive benefits.