Senior Campus Marketing Manager

Bazeta; United States; A distancia; USD 110.000 - 150.000; Jornada completa

Descripción de la vacante

CodePath is seeking a Senior Campus Marketing Manager to lead enrollment and marketing efforts for higher education partnerships across US campuses. Remote role with monthly travel and reporting to the Head of Higher Ed.

You will drive campaigns to recruit students into CodePath courses, develop engagement tactics with faculty and campus leaders, and measure outcomes across 50+ partner institutions. The role requires building playbooks, coordinating email/SMS campaigns, and scaling a student

Formación

• Experience in enrollment or admissions marketing in higher education.
• Ability to build campaigns from concept to launch, including copy and creative.
• Proven track record scaling campus programs and communities.

Responsabilidades

• Own partner activation and campus campaigns from awareness to enrollment.
• Design and run term playbooks for each partner for‑credit program.
• Build toolkits, assets, and email sequences for faculty and advisors.

Conocimientos

Enrollment marketing

Higher education marketing

HubSpot

Campaign management

Email marketing

SMS marketing

AI in marketing

Herramientas

Discord

Descripción del empleo

# Senior Campus Marketing ManagerUnited States1 hour agoID 4918540Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: CodePathLevel: Senior## DescriptionCodePath is the largest educator of college computer science students in the country. We've trained over 50,000 students from more than 1,000 universities. Our partners include Amazon, Google, and other leading technology companies. After nearly a decade of training technical talent, we launched a $150M initiative with Anthropic to prepare people for careers in AI. We're expanding into new markets and growing our team as AI changes the workforce. People joining CodePath now will help shape this next stage of our work. We believe technical skills create opportunities. Our goal is to train millions of learners and create lasting economic impact. If you want to build something new, take ownership, and see the results of your work, this is a place to do it. About the Role Location: Remote (US), with travel about once a month Role Type: Full-Time Reporting to: Head of Higher Ed Compensation: $110,000 to $150,000 per year More than 50 colleges and universities offer CodePath courses for credit, taught by their own faculty or by CodePath. For a student, a seat in one of those courses means industry-vetted learning and career support built into the degree they're already earning. The courses only change outcomes if students know they exist and sign up. That's your job. Students find us through a professor who mentions the course before registration opens, an advisor who forwards a note, a club event, or a friend who took the course last term. Most of that reach happens through people on campus, so your work is making it easy for faculty, advisors, career services, club leaders, alumni, and Tech Fellows to carry the message for us. You'll build all of it: the toolkits and campaigns they share, the campus presence, and the student community that recruits the next cohort. You'll be measured on how many students enroll and stay through add/drop, because each filled seat is one more student getting the training we exist to provide. You'll be a dedicated partner to our Higher Education partnerships team, who own the relationships with faculty and campus leadership, and you'll own the student side of every partner campus. Some weeks that means building a one-pager a department chair can forward on Monday, tuning an email sequence on a Wednesday, and representing CodePath at a hackathon on Friday. You'll be building this function from the ground up and you need to decide in advance how we show up and what we expect back. What you'll own Partner activation and campaign development • Build and run a term playbook for each for-credit partner, from awareness through add/drop • Equip faculty, advisors, career services, and club leaders to market CodePath courses with toolkits, talking points, and assets they can forward • Turn national for-credit applicants into enrolled students: find where they drop off and test what moves conversion • Run virtual info sessions and campus landing pages that end with a clear path to register • Own email and SMS to opted-in students: build the list, run the campaigns, and work with our lifecycle contractor so campus and direct touches land as one sequence Student community building • Design how alumni, Tech Fellows, and instructors show up on campus and engage students, and build the online side of that community (Discord and similar) • Own relationships with student clubs, CS and AI organizations, hackathon organizers, and campus chapters of national organizations like ColorStack, NSBE, and SHPE • Plan the event calendar a term ahead, with a clear standard for which events we do and what each should return Measurement • Tie every sign-up to a channel and a partner, test timing, message, and channel, and move time and budget to what works • Use AI to run the playbook at 50+ campuses without adding headcount: toolkits per campus, calendars and send dates, results in one view What success looks like in your first year • Every partner runs a term playbook, and fill rate and melt improve at for-credit partners • National for-credit conversion is measurably higher • Every new partner launches with a full first section • A student advocate network is live at our largest partners • The opted-in student list grows, and every sign-up traces to a channel This role may be right for you if • You've owned an enrollment, sign-up, or acquisition number and moved it. You set up the tracking and can show which efforts drove the result • You've gotten partners to market on your behalf: individuals who carried your message because you made it easy for them, and you can show what it produced • You've built a campus, ambassador, or community program from the ground up and can show what it produced • You’ve built campaigns from concept to launch, including copy and creative, and run email or SMS to a list you built, changing them based on the numbers • You've decided where to spend time and money (events, channels, sponsorships) based on expected return, and cut what didn't deliver • You've run a program across many sites at once (campuses, chapters, regions) on a fixed calendar, and kept it on schedule without a team under you • You’ve built AI into how you work to automate the repetitive parts, and you can show what it changed • You want your growth work to widen who gets into tech careers Bonus • Experience in enrollment or admissions marketing in higher education • You’ve built or scaled a technical community (a student developer org, hackathon community, Discord, or dev rel program) and can show how it grew • Hands-on HubSpot experience • You're comfortable speaking at events and on panels on behalf of CodePath Compensation... Source: Jobicy (https://jobicy.com/jobs/158892-senior-campus-marketing-manager)This listing comes from a partner feed. Apply on the source website.