Senior Marketing Manager - EdTech Growth & Community

CodePath; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Parental leave (10 weeks)

PSLF eligibility

Job summary

CodePath, a leading edtech nonprofit, is expanding its marketing function to own partner activation, campus campaigns, and a broad student community across 50+ campuses. This remote role is ideal for growth marketers in higher education who want end-to-end ownership and measurable impact.

You’ll partner with Higher Education teams, build scalable playbooks, and leverage AI tools to drive enrollments while shaping early career pathways for students nationwide.

Responsibilities

• Build and run a term playbook for each for-credit partner, from awareness through add/drop
• Equip faculty, advisors, career services, and club leaders to market CodePath courses with toolkits, talking points, and assets they can forward
• Turn national for-credit applicants into enrolled students: find where they drop off and test what moves conversion
• Run virtual info sessions and campus landing pages that end with a clear path to register
• Own email and SMS to opted-in students: build the list, run the campaigns, and work with our lifecycle contractor so campus and direct touches land as one sequence
• Design how alumni, Tech Fellows, and instructors show up on campus and engage students, and build the online side of that community
• Own relationships with student clubs, CS and AI organizations, hackathon organizers, and campus chapters of national organizations like ColorStack, NSBE, and SHPE
• Plan the event calendar a term ahead, with a clear standard for which events we do and what each should return
• Tie every sign-up to a channel and a partner, test timing, message, and channel, and move time and budget to what works
• Use AI to run the playbook at 50+ campuses without adding headcount: toolkits per campus, calendars and send dates, results in one view
• Every partner runs a term playbook, and fill rate and melt improve at for-credit partners

Skills

Partner marketing

Community building

AI marketing

HubSpot

Tools

HubSpot

Discord

Job description

Senior Marketing Manager - EdTech Growth & Community — Remote

This is a Senior Manager-level, individual contributor role at a mission-driven edtech organization with serious institutional backing — a $150M Anthropic partnership signals financial stability and growth ambition, not a scrappy pre-revenue startup. It's a compelling career move for someone in higher ed marketing, enrollment management, or growth marketing looking to own a function end-to-end.

Compensation Benchmarks: The $110k–$150k range is competitive to above-market for senior marketing managers in edtech and higher education, where roles often top out at $90k–$120k at traditional institutions. The standardized pay policy (location-agnostic) is a genuine green flag — you won't be penalized for living outside expensive metros.

Skills You'll Build:

• Partner/channel marketing and distributed campaign management — highly transferable to growth, partnerships, or demand gen roles
• Community building at scale (Discord, ambassador programs) — valuable in developer relations and B2C growth roles
• AI-augmented marketing operations — a credential increasingly sought across industries
• HubSpot lifecycle management and attribution — marketable technical marketing skill

Green Flags: Clear success metrics in year one, standardized compensation, strong benefits (90% employer-covered health insurance, 10 weeks parental leave, PSLF eligibility), and a mandate to build from scratch — which creates a visible portfolio of impact.

Watch For: This is a solo function ("without a team under you") covering 50+ campuses — the scope is wide for one person. AI tooling is explicitly expected to close the gap. Candidates should probe how much operational support exists and what the realistic ramp timeline looks like before committing.

CodePath is the largest educator of college computer science students in the country. We've trained over 50,000 students from more than 1,000 universities. Our partners include Amazon, Google, and other leading technology companies. After nearly a decade of training technical talent, we launched a $150M initiative with Anthropic to prepare people for careers in AI.

We're expanding into new markets and growing our team as AI changes the workforce. People joining CodePath now will help shape this next stage of our work.

We believe technical skills create opportunities. Our goal is to train millions of learners and create lasting economic impact. If you want to build something new, take ownership, and see the results of your work, this is a place to do it.

About the Role

Location: Remote (US), with travel about once a month
Role Type: Full-Time
Reporting to: Head of Higher Ed
Compensation: $110,000 to $150,000 per year

More than 50 colleges and universities offer CodePath courses for credit, taught by their own faculty or by CodePath. For a student, a seat in one of those courses means industry-vetted learning and career support built into the degree they're already earning. The courses only change outcomes if students know they exist and sign up.

That's your job. Students find us through a professor who mentions the course before registration opens, an advisor who forwards a note, a club event, or a friend who took the course last term. Most of that reach happens through people on campus, so your work is making it easy for faculty, advisors, career services, club leaders, alumni, and Tech Fellows to carry the message for us. You'll build all of it: the toolkits and campaigns they share, the campus presence, and the student community that recruits the next cohort. You'll be measured on how many students enroll and stay through add/drop, because each filled seat is one more student getting the training we exist to provide.

You'll be a dedicated partner to our Higher Education partnerships team, who own the relationships with faculty and campus leadership, and you'll own the student side of every partner campus. Some weeks that means building a one-pager a department chair can forward on Monday, tuning an email sequence on a Wednesday, and representing CodePath at a hackathon on Friday. You'll be building this function from the ground up and you need to decide in advance how we show up and what we expect back.

What You'll Own

Partner Activation and Campaign Development

• Build and run a term playbook for each for-credit partner, from awareness through add/drop
• Equip faculty, advisors, career services, and club leaders to market CodePath courses with toolkits, talking points, and assets they can forward
• Turn national for-credit applicants into enrolled students: find where they drop off and test what moves conversion
• Run virtual info sessions and campus landing pages that end with a clear path to register
• Own email and SMS to opted-in students: build the list, run the campaigns, and work with our lifecycle contractor so campus and direct touches land as one sequence

Student Community Building

• Design how alumni, Tech Fellows, and instructors show up on campus and engage students, and build the online side of that community (Discord and similar)
• Own relationships with student clubs, CS and AI organizations, hackathon organizers, and campus chapters of national organizations like ColorStack, NSBE, and SHPE
• Plan the event calendar a term ahead, with a clear standard for which events we do and what each should return

Measurement

• Tie every sign-up to a channel and a partner, test timing, message, and channel, and move time and budget to what works
• Use AI to run the playbook at 50+ campuses without adding headcount: toolkits per campus, calendars and send dates, results in one view

What Success Looks Like in Your First Year

• Every partner runs a term playbook, and fill rate and melt improve at for-credit partners