Senior Campaign Manager

Workiva, Inc.; Iowa (LA); Remote; USD 106,000 - 172,000; Full time

Job summary

An established industry player is seeking a Senior Campaign Manager to lead innovative marketing strategies that drive pipeline generation. This role involves collaborating with diverse teams to create impactful campaigns, leveraging both digital and offline channels. The ideal candidate will have a strong background in B2B marketing, particularly in demand generation and account-based marketing. With a focus on data-driven decision-making, you will optimize campaigns to achieve measurable results. Join a dynamic team and make a significant impact in a fast-paced environment where your contributions are valued and rewarded.

Benefits

Discretionary annual bonus

Restricted Stock Units

401(k) match

Comprehensive employee benefits package

Qualifications

• 6+ years in B2B marketing with a focus on demand generation.
• Experience in launching and managing marketing campaigns across multiple channels.

Responsibilities

• Create and optimize marketing programs to meet revenue targets.
• Collaborate cross-functionally to design and execute campaigns.

Skills

B2B Marketing

Demand Generation

Account-Based Marketing

Data Analysis

Campaign Management

Communication Skills

Education

Bachelor's Degree in related field

Tools

Marketo

Salesforce

6sense

Job description

As a member of the Demand Generation team, the Senior Campaign Manager is responsible for pipeline generation, integrated campaign strategy, project management, and empowering the team to execute. This role will work cross-functionally with product marketing, the sales organization, and the Workiva ecosystem to design campaigns that deliver on shared objectives. The ideal candidate is data-driven and thoroughly understands how digital and offline channels and tactics align with each stage of the buyer's journey.

What You'll Do

• Demonstrate success in the creation, execution, and optimization of marketing programs with assigned revenue targets

• Partner with the account based marketing team to develop and activate campaigns against target accounts and subsequent buying groups

• Forecast and meet pipeline goals for new and existing businesses by establishing and tracking program KPIs. Partner with the analytics and program teams to measure program efficacy and adjust/optimize campaigns using data-based insights

• Spearhead cross-functional collaboration gathering inputs and insights from product marketing, digital, marketing operations, and content to inform the marketing plan and delivery of associated tactical work

• Integrate corporate marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiency

• Oversee the effort to coordinate, scope, and identify resources needed to execute full funnel marketing programs to drive awareness, generate conversions, and create a pipeline

• Manage campaign budget and ensure proper return on investment (ROI) to deliver on goals

• Work closely with Sales Development Representatives and the broader sales organization to ensure proper alignment and follow up on campaign activities

What You'll Need

Minimum Qualifications

• Bachelor's Degree or equivalent combination of education and experience in a related field

• 6+ years in B2B marketing with a strong emphasis on demand generation and account-based marketing.

Preferred Qualifications:

• Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise

• Consistent track record of launching and managing goal-achieving marketing campaigns using channels such as SEM/SEO, social, 3rd party advertising, field events, webinars, email, social, and more

• Self-starter who can plan (think) and execute (do) in a fast-paced environment working with global teams

• Strong communication skills to articulate and present plans to leadership, sales and stakeholder groups

• Expertise in understanding and interpreting data, and ability to make recommendations and informed decisions from that data

• Comfortable managing multiple assignments across shared services with competing priorities and tight deadlines

• Experience with Marketo, Salesforce and 6sense, highly preferred

Travel & Working Requirements

• Up to 30% travel

• Reliable internet access for any period of time working remotely, not in a Workiva office.

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How You'll Be Rewarded

Salary range in the US: $106,000.00 - $172,000.00

A discretionary bonus typically paid annually

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [e-mail].

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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