Senior Campaign Lead: National Small Business Month

JPMorgan Chase; Wilmington (DE); On-site; USD 90,000 - 120,000; Full time

Job summary

JPMorgan Chase is seeking a Senior Associate, Campaign Lead within Consumer & Community Banking to own National Small Business Month business growth campaigns. Based in Wilmington, DE, you will shape strategy, oversee creative execution, and ensure consistent brand messaging across paid, earned, and owned channels while partnering with PR to drive coverage nationwide.

You will collaborate with senior stakeholders, manage cross-functional teams, and travel as needed to shoots, with a focus on

Qualifications

• Formal training or certification on Campaign Marketing concepts and 4+ years applied experience.
• Demonstrated experience leading a marketing campaign from strategy through execution across paid, earned, and owned channels.
• Strong written and verbal communication skills, including the ability to present confidently to senior stakeholders.
• Experience managing or collaborating with external creative or marketing agencies and vendors.
• Willingness and ability to travel, including occasional weekends, to support campaign shoots; approximately 10-20 travel days per year anticipated.
• Bachelor's degree in marketing, communications, business, or a related field

Responsibilities

• Lead National Small Business Month end-to-end as the team's largest paid, earned, and owned campaign of the year
• Own the American Dream Initiative for the Business Growth and Entrepreneurship pillar under the Chase for Business brand, from strategic planning through final execution
• Partner with the Vice President of Campaign Lead to align campaign strategy with broader marketing and business priorities
• Develop and refine integrated campaign strategy across paid, earned, and owned channels to deliver a cohesive brand experience
• Coordinate cross-functional partners - including creative, media, public relations, and social teams - to deliver a unified campaign
• Translate business and marketing objectives into compelling campaign narratives and creative briefs that inspire strong creative output
• Manage campaign timelines, budgets, and deliverables to ensure on-time, on-strategy execution across all workstreams
• Monitor campaign performance and incorporate learnings into real-time optimizations to maximize impact
• Present campaign strategy, progress, and results clearly and confidently to senior stakeholders
• Build and maintain strong working relationships with internal partners and external vendors to drive seamless collaboration

Skills

Campaign marketing concepts

Marketing campaign leadership

Communication skills

Agency collaboration

Travel readiness

Education

Bachelor's degree in marketing, communications, business, or a related field

Job description

JPMorgan Chase is seeking a Senior Associate, Campaign Lead within Consumer & Community Banking to own National Small Business Month business growth campaigns. Based in Wilmington, DE, you will shape strategy, oversee creative execution, and ensure consistent brand messaging across paid, earned, and owned channels while partnering with PR to drive coverage nationwide.

You will collaborate with senior stakeholders, manage cross-functional teams, and travel as needed to shoots, with a focus on