Senior Campaign Insights & Measurement Analyst

VIZIO; New York (NY); On-site; USD 72,000 - 132,000; Full time

Benefits offered by this job

Performance-based bonus

Health benefits

Paid time off (PTO)

Education benefit (Live Better U)

Job summary

VIZIO is seeking a Senior Analyst on the Campaign Measurement team in New York to lead post-campaign measurement strategy and execution for VIZIO Ads’ General Market business. You will deliver high-impact client-facing insights and support revenue growth through scalable analytics.

You will partner with Sales, Client Services, Product Management, and external vendors to ensure rigorous, repeatable measurement and compelling narratives for clients and internal stakeholders.

Qualifications

• Experience in ad measurement, media analytics, or marketing analytics.
• Strong understanding of CTV, digital advertising, and advertising measurement methodologies.
• Experience with brand lift studies, reach and frequency, and post-campaign reporting.
• Ability to synthesize large datasets into concise, actionable insights for clients and executives.
• Proven ability to manage multiple simultaneous initiatives in a fast-paced, cross-functional environment.
• Proficiency in SQL, Excel, and/or Python a plus.
• Excellent communication skills, with comfort presenting to sales teams and external clients.

Responsibilities

• Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
• Own end‑to‑end execution of measurement workflows, from study setup through presentation.
• Serve as the point of contact for measurement strategy across multiple campaigns.
• Translate complex datasets into clear, compelling narratives for internal stakeholders and external clients.
• Support the scalability of measurement through process improvements, automation, and partnership with technical teams.
• Contribute to the evolution of VIZIO’s first‑party measurement capabilities, including ACR and Incremental Reach reporting.

Skills

Ad measurement

Media analytics

Cross-functional collaboration

Client presentations

Education

Bachelor's degree in Business/Analytics/Statistics

Tools

SQL

Excel

Python

Job description

VIZIO is seeking a Senior Analyst on the Campaign Measurement team in New York to lead post-campaign measurement strategy and execution for VIZIO Ads’ General Market business. You will deliver high-impact client-facing insights and support revenue growth through scalable analytics.

You will partner with Sales, Client Services, Product Management, and external vendors to ensure rigorous, repeatable measurement and compelling narratives for clients and internal stakeholders.