VP, Measurement & Data Strategy

MSL; Northern, New York (KY, NY); Hybrid; USD 121,000 - 194,000; Full time

Job summary

MSL seeks a VP, Measurement for its Consumer Brands Practice, based in New York. You will design and lead measurement systems and data products for Client brands and help scale them across MSL.

You’ll develop innovative measurement approaches, guide teams on ROI storytelling, and partner across the agency to deliver influential work in earned, owned, shared, and paid media. This role requires expertise in analytics, statistics, and data visualization, with strong leadership to mentor colleagues

Qualifications

• 8+ years of experience in digital analytics, market research or related field; agency experience preferred.
• Working knowledge of advanced statistics and data modelling techniques.
• Experience with a variety of tools related to social listening and other research tools (Brandwatch, GWI, NW, Quid, Simmons/MRI).
• Deep experience in creating and evolving measurement approaches managing and making clients think differently about the ROI of PR.
• Ability to grasp critical business issues and orient data around the issue, including developing frameworks and simplifying complex data sets/insights.
• Experience working with data visualization tools and storytelling
• Ability to lead and coach team members
• Strong verbal and written communication, organizational and time-management

Responsibilities

• Develop, maintain and nurture deep knowledge and a POV on groundbreaking tools/ tech, platforms and partners that benefit our client work and thought leadership in the industry.
• Drive new approaches and contribute to product development to help deliver the most influential and impactful work for our clients.
• Lead measurement for the Consumer Brands practice, including helping teams set important metrics, measuring success and crafting value storytelling
• Develop stand alone and integrated PESO measurement approaches and be able to partner with agency partners to help develop integrated measurement approaches
• Be the expert and inspiring leader in assessing diverse and evolving needs across Consumer Brands’ clients. Scale guidelines and tailor them to different business goals.
• Stay connected with earned media and digital counterparts to evolve approaches as quickly and dynamically as the world around us
• Be an expert at using web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization.
• Work in collaboration with other leaders at the agency to drive decisions that produce industry leading work and deliver POVs for clients and the industry
• Serve as a thought partner on the team to provide strategic recommendations for developing and improving social / earned media campaigns.
• Deeply understand client background, industry issues, products and services, key customers and competitors in the marketplace and identify needs that need to be addressed.

Skills

Digital analytics

Market research

Statistics

Data modelling

Data visualization

Storytelling

Team leadership

Communication

Education

Advanced statistics education

Tools

Brandwatch

GWI

Quid

Simmons/MRI

NW

Job description

MSL seeks a VP, Measurement for its Consumer Brands Practice, based in New York. You will design and lead measurement systems and data products for Client brands and help scale them across MSL.

You’ll develop innovative measurement approaches, guide teams on ROI storytelling, and partner across the agency to deliver influential work in earned, owned, shared, and paid media. This role requires expertise in analytics, statistics, and data visualization, with strong leadership to mentor colleagues