Senior Campaign Insights & Measurement Analyst

VIZIO; New York (NY); On-site; USD 72,000 - 132,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase plan

Paid time off

Job summary

Walmart is seeking a Senior Analyst on the Campaign Measurement team to drive post‑campaign measurement for Walmart Ads’ General Market initiatives. You will deliver high‑impact client insights, telling stories about the value of Walmart Ads and supporting revenue growth through scalable analytics.

Work cross‑functionally with Sales, Client Services, Product Management, and external vendors to ensure rigorous, repeatable measurement.

Qualifications

• Experience in ad measurement, media analytics, or marketing analytics.
• Strong understanding of CTV/digital advertising measurement.
• Experience with brand lift, reach/frequency, and post-campaign reporting.

Responsibilities

• Create post-campaign measurement outputs (Brand Lift, Incremental Reach, lower-funnel outcomes).
• Own end-to-end measurement workflows from study setup to presentation.
• Serve as primary contact for measurement strategy across campaigns.
• Translate complex datasets into concise insights for clients and executives.
• Support scalable measurement through process improvements and automation.
• Contribute to evolution of first‑party measurement capabilities (ACR, Incremental Reach).

Skills

Ad measurement

Media analytics

SQL

Python

Excel

Education

Bachelor’s degree in Business/Analytics/Statistics

Tools

SQL

Python

Excel

Job description

Walmart is seeking a Senior Analyst on the Campaign Measurement team to drive post‑campaign measurement for Walmart Ads’ General Market initiatives. You will deliver high‑impact client insights, telling stories about the value of Walmart Ads and supporting revenue growth through scalable analytics.

Work cross‑functionally with Sales, Client Services, Product Management, and external vendors to ensure rigorous, repeatable measurement.