Senior Campaign Analytics & Insights Lead

Walmart; New York (NY); On-site; USD 72,000 - 132,000; Full time

Benefits offered by this job

Health benefits (medical, vision, and…

401(k)

Stock purchase plan

Paid time off (PTO)

Education benefits

Job summary

Walmart is seeking a Senior Analyst on the Campaign Measurement team in New York to drive post-campaign measurement strategy and execution. You will deliver high-impact, client-facing insights that showcase the value of Walmart campaigns and support revenue growth through scalable analytics.

You will partner with Sales, Client Services, Product Management, and measurement vendors to ensure rigorous, repeatable measurement.

Qualifications

• Bachelor’s degree in Business, Analytics, Statistics, or related field OR 2 years’ experience in data analytics, project management, business, or relevant area.
• Experience in ad measurement, media analytics, or marketing analytics is required.

Responsibilities

• Create post-campaign measurement outputs (Brand Lift, Incremental Reach, and lower-funnel outcomes).
• Own end-to-end execution of measurement workflows from study setup to presentation.

Skills

Ad measurement

Media analytics

Brand lift studies

Data synthesis

SQL

Excel

Python

Communication

Education

Bachelor’s degree in Business/Analytics/Statistics

Tools

SQL

Excel

Python

Job description

Walmart is seeking a Senior Analyst on the Campaign Measurement team in New York to drive post-campaign measurement strategy and execution. You will deliver high-impact, client-facing insights that showcase the value of Walmart campaigns and support revenue growth through scalable analytics.

You will partner with Sales, Client Services, Product Management, and measurement vendors to ensure rigorous, repeatable measurement.