Senior Business Systems Analyst

Ladders; United States; Remote; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Paid parental and caregiver leave, +26

Mental health support and wellness

Career development and education

Job summary

Ladders is seeking a Senior Business Systems Analyst for a remote role based in the United States. You will improve lead-to-revenue processes across sales and marketing operations, partnering with Marketing Operations, developers, and stakeholders to optimize workflows and data quality.

Expertise in Salesforce and marketing automation platforms like Marketo or HubSpot is essential. Responsibilities include owning the Lead-to-Opportunity flow, documenting processes, scaling campaign tracking, and

Qualifications

• 3–5+ years as a Business Systems Analyst focused on Salesforce and MarTech stacks.
• Deep knowledge of Salesforce Sales Cloud and standard workflow automation tools.
• Experience with enterprise Marketing Automation Platforms like Marketo or HubSpot.
• Proven track record in managing Lead-to-Opportunity lifecycles and opportunity attribution.
• Strong understanding of Agile/Scrum methodologies.

Responsibilities

• Own and optimize the Lead-to-Opportunity flow across Salesforce and integrated systems.
• Analyze and document business processes for lead routing and campaign attribution.
• Partner with Marketing Operations to scale campaign tracking and API integrations.
• Lead discovery sessions to capture business goals and technical requirements.
• Translate complex business needs into detailed technical specifications.
• Identify bottlenecks in the buyer journey and design system enhancements.
• Collaborate with developers to configure custom objects and manage UAT.

Skills

Salesforce

MarTech

Business analysis

Agile/Scrum

Stakeholder comms

Tools

Sales Cloud

Marketo

HubSpot

Job description

For our client, we are seeking a Senior Business Systems Analyst to join the team of a leader in the Consumer Technology space.

This role will focus on improving critical business systems that support the lead-to-revenue process across sales and marketing operations. You will partner closely with Marketing Operations, developers, and business stakeholders to optimize workflows, improve data quality, and enable more effective campaign tracking and attribution. The position requires a strong mix of business analysis, systems thinking, and hands-on experience with Salesforce and marketing automation platforms.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $150,000 – $165,000 annually

Responsibilities

• Own and optimize the Lead-to-Opportunity flow across Salesforce and integrated systems
• Analyze and document business processes for lead routing and campaign attribution
• Partner with Marketing Operations to scale campaign tracking and API integrations
• Lead discovery sessions to capture business goals and technical requirements
• Translate complex business needs into detailed technical specifications
• Identify bottlenecks in the buyer journey and design system enhancements
• Collaborate with developers to configure custom objects and manage UAT

Qualifications

• 3–5+ years as a Business Systems Analyst focused on Salesforce and MarTech stacks
• Deep knowledge of Salesforce Sales Cloud and standard workflow automation tools
• Experience with enterprise Marketing Automation Platforms like Marketo or HubSpot
• Proven track record in managing Lead-to-Opportunity lifecycles and opportunity attribution
• Strong understanding of Agile/Scrum methodologies

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental and caregiver leave, plus flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance

Our client is an equal opportunity employer.