Senior Business Manager

NASCAR; Charlotte (NC); On-site; USD 120,000 - 190,000; Full time

Job summary

NASCAR is seeking a Senior Business Manager for the Whelen Modified Tour based in Charlotte, NC. You will own the Tour's long‑term vision, drive growth, and lead cross‑functional alignment with teams, tracks, and sponsors to enhance value and sustainability.

You will shape strategy, engage key industry partners, and translate market insights into actionable initiatives that support participation, sponsorship activity, and fan engagement across this historic racing series.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Seven (7) years of related professional experience.
• Demonstrated strategic leadership with strong commercial acumen.
• Proven ability to build and manage relationships across diverse stakeholder groups.
• Experience influencing cross-functional teams and driving organizational alignment.
• Strong communication, presentation, and stakeholder engagement skills.
• Ability to leverage data and insights for informed decisions.
• Experience in change management and driving strategic initiatives.
• Knowledge of the sports and entertainment industry and related business operations.
• Willingness to travel up to 25% (including weekends).

Responsibilities

• Own the overall business performance, growth strategy, and long‑term vision for the NASCAR Whelen Modified Tour.
• Develop and execute strategic initiatives to increase value, relevance, and sustainability of the Tour.
• Establish annual and multi‑year objectives aligned with NASCAR's broader priorities.
• Serve as the primary business-facing contact for teams, drivers, manufacturers, tracks, and stakeholders.
• Build trusted relationships across the garage and create communication frameworks between NASCAR and Tour participants.
• Coordinate across NASCAR departments to align tour priorities.
• Identify opportunities to strengthen participation, event value, sponsorship activation, and fan development.
• Partner with NASCAR commercial teams to maximize value for Tour stakeholders.
• Monitor industry trends and recommend investments to strengthen the Tour ecosystem.

Skills

Strategic leadership

Commercial acumen

Stakeholder engagement

Cross-functional influence

Communication & presentation

Data-driven decision making

Change management

Travel readiness

Education

Bachelor's degree

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking an experienced Senior Business Manager, NASCAR Whelen Modified Tour to:

• Shape the long-term vision, growth strategy, and business performance of the NASCAR Whelen Modified Tour.
• Lead cross-functional alignment between NASCAR and key industry stakeholders to advance shared business objectives.
• Drive strategic initiatives that strengthen participation, sponsorship value, stakeholder engagement, and overall Tour sustainability.
• Create meaningful partnerships and communication channels that support industry growth and long‑term success.
• Advance the future of one of NASCAR's most historic touring series through data-driven decision‑making, collaboration, and innovation.

Based in Charlotte, NC.

What You'll Do

• Own the overall business performance, growth strategy, and long‑term vision for the NASCAR Whelen Modified Tour.
• Develop and execute strategic initiatives that increase the value, relevance, and sustainability of the Tour.
• Establish annual and multi‑year objectives aligned with NASCAR's broader strategic priorities.
• Serve as the primary business‑facing point of contact for teams, drivers, manufacturers, tracks, and key industry stakeholders.
• Build trusted relationships across the garage and create consistent communication frameworks between NASCAR and Tour stakeholders.
• Gather stakeholder feedback and ensure industry perspectives are represented within NASCAR's decision‑making processes.
• Coordinate across NASCAR departments to ensure Tour priorities are integrated throughout the organization and that tour‑related initiatives remain aligned and accountable.
• Identify opportunities to strengthen participation, event value, team business health, manufacturer engagement, sponsorship activation, fan development, and content consumption.
• Partner with NASCAR commercial teams to maximize value creation for Tour stakeholders.
• Monitor industry trends and recommend strategic investments that strengthen the Tour ecosystem.
• Establish and track key performance indicators related to participation, sponsorship trends, audience growth, fan engagement, team sustainability, and competitive marketplace dynamics.
• Utilize data, stakeholder insights, and market intelligence to inform recommendations and strategic decisions.
• Lead regular industry engagement meetings and forums while translating NASCAR strategies into practical business implications for Tour participants.

What You'll Bring

• Bachelor's degree from an accredited four‑year college or university, or an equivalent combination of education and experience.
• Minimum of seven (7) years of related professional experience.
• Demonstrated strategic leadership capabilities with strong commercial acumen.
• Proven ability to establish, build, and manage effective business relationships across diverse stakeholder groups.
• Experience influencing cross‑functional teams and driving organizational alignment.
• Strong communication, presentation, and stakeholder engagement skills.
• Ability to leverage data and insights to make informed business decisions.
• Experience in change management and driving strategic initiatives.
• Knowledge of the sports and entertainment industry and related business operations.
• Strong analytical, problem‑solving, and decision‑making abilities.
• Proficiency with company‑provided hardware and software platforms.
• Ability to travel up to 25%, including weekends, as business needs require.

Why This Role?

Lead the future growth and long‑term success of the NASCAR Whelen Modified Tour by shaping the strategy, partnerships, and stakeholder alignment that strengthen its position across the racing industry. In this highly visible role, you'll influence key business decisions, bring teams, drivers, manufacturers, tracks, and partners together around a shared vision, and help create a more sustainable, valuable, and connected future for one of NASCAR's most historic touring series.

Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.