Senior Business Manager, NASCAR Whelen Modified Tour

AEG Presents; Charlotte (NC); Vor Ort; USD 110.000 - 170.000; Vollzeit

Zusammenfassung

NASCAR in Charlotte, NC seeks a Senior Business Manager for the Whelen Modified Tour to shape long-term growth, drive strategy, and coordinate cross-functional teams across the organization.

You will build partnerships with teams, drivers, manufacturers, tracks, and industry stakeholders, while using data-driven insights to advance sustainability and participation for one of NASCAR’s historic touring series.

Qualifikationen

• Bachelor’s degree or equivalent experience.
• 7+ years of related professional experience.
• Proven strategic leadership with commercial acumen.
• Ability to build and manage relationships across diverse stakeholders.
• Experience influencing cross-functional teams and driving alignment.
• Strong communication, presentation, and stakeholder engagement skills.
• Ability to leverage data and insights to make informed decisions.
• Experience in change management and driving strategic initiatives.
• Knowledge of sports and entertainment industry operations.
• Strong analytical, problem-solving, and decision-making abilities.
• Willingness to travel up to 25% including weekends.

Aufgaben

• Own the overall business performance, growth strategy, and long-term vision for the NASCAR Whelen Modified Tour.
• Develop strategic initiatives to increase value, relevance, and sustainability of the Tour.
• Set annual and multi-year objectives aligned with NASCAR priorities.
• Serve as primary business-facing contact for teams, drivers, manufacturers, tracks, and stakeholders.
• Build trusted relationships across the garage and maintain consistent communication frameworks.
• Gather stakeholder feedback and ensure industry perspectives are represented in NASCAR decisions.
• Coordinate across NASCAR departments to align Tour priorities organization-wide.
• Identify opportunities to strengthen participation, event value, and sponsorship activation.
• Partner with NASCAR commercial teams to maximize value for Tour stakeholders.
• Monitor industry trends and recommend investments strengthening the Tour ecosystem.
• Establish and track KPIs for participation, sponsorship trends, audience growth, and fan engagement.
• Lead industry engagement meetings and translate NASCAR strategies into practical Tour implications.

Kenntnisse

Strategic leadership

Commercial acumen

Stakeholder management

Cross-functional collaboration

Communication skills

Data-driven decision making

Change management

Industry knowledge

Analytical thinking

Travel readiness

Tech proficiency

Ausbildung

Bachelor’s degree

Tools

Company platforms

Jobbeschreibung

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking an experienced Senior Business Manager, NASCAR Whelen Modified Tour to:

• Shape the long-term vision, growth strategy, and business performance of the NASCAR Whelen Modified Tour.
• Lead cross-functional alignment between NASCAR and key industry stakeholders to advance shared business objectives.
• Drive strategic initiatives that strengthen participation, sponsorship value, stakeholder engagement, and overall Tour sustainability.
• Create meaningful partnerships and communication channels that support industry growth and long-term success.
• Advance the future of one of NASCAR’s most historic touring series through data-driven decision-making, collaboration, and innovation.

Based in Charlotte, NC.

What You’ll Do

• Own the overall business performance, growth strategy, and long-term vision for the NASCAR Whelen Modified Tour.
• Develop and execute strategic initiatives that increase the value, relevance, and sustainability of the Tour.
• Establish annual and multi-year objectives aligned with NASCAR’s broader strategic priorities.
• Serve as the primary business-facing point of contact for teams, drivers, manufacturers, tracks, and key industry stakeholders.
• Build trusted relationships across the garage and create consistent communication frameworks between NASCAR and Tour stakeholders.
• Gather stakeholder feedback and ensure industry perspectives are represented within NASCAR’s decision-making processes.
• Coordinate across NASCAR departments to ensure Tour priorities are integrated throughout the organization and that tour-related initiatives remain aligned and accountable.
• Identify opportunities to strengthen participation, event value, team business health, manufacturer engagement, sponsorship activation, fan development, and content consumption.
• Partner with NASCAR commercial teams to maximize value creation for Tour stakeholders.
• Monitor industry trends and recommend strategic investments that strengthen the Tour ecosystem.
• Establish and track key performance indicators related to participation, sponsorship trends, audience growth, fan engagement, team sustainability, and competitive marketplace dynamics.
• Utilize data, stakeholder insights, and market intelligence to inform recommendations and strategic decisions.
• Lead regular industry engagement meetings and forums while translating NASCAR strategies into practical business implications for Tour participants.

What You’ll Bring

• Bachelor’s degree from an accredited four-year college or university, or an equivalent combination of education and experience.
• Minimum of seven (7) years of related professional experience.
• Demonstrated strategic leadership capabilities with strong commercial acumen.
• Proven ability to establish, build, and manage effective business relationships across diverse stakeholder groups.
• Experience influencing cross-functional teams and driving organizational alignment.
• Strong communication, presentation, and stakeholder engagement skills.
• Ability to leverage data and insights to make informed business decisions.
• Experience in change management and driving strategic initiatives.
• Knowledge of the sports and entertainment industry and related business operations.
• Strong analytical, problem-solving, and decision-making abilities.
• Proficiency with company-provided hardware and software platforms.
• Ability to travel up to 25%, including weekends, as business needs require.

Why This Role?

Lead the future growth and long-term success of the NASCAR Whelen Modified Tour by shaping the strategy, partnerships, and stakeholder alignment that strengthen its position across the racing industry. In this highly visible role, you’ll influence key business decisions, bring teams, drivers, manufacturers, tracks, and partners together around a shared vision, and help create a more sustainable, valuable, and connected future for one of NASCAR’s most historic touring series.

Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.