Senior Business Manager, NASCAR Whelen Modified Tour

NASCAR; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

NASCAR seeks a Senior Business Manager for the Whelen Modified Tour, based in Charlotte, NC. You will own the tour's long-term vision, drive growth initiatives, and coordinate cross-functional efforts with teams, manufacturers, tracks, and stakeholders to maximize value and sustainability.

You will lead industry engagement, set annual objectives, and use data-driven insights to guide strategic decisions, ensuring alignment with NASCAR's priorities and evolving market dynamics.

Qualifications

• Bachelor's degree or equivalent experience in business, sports management, or related field.
• 7+ years of professional experience in business leadership or strategy roles.
• Proven ability to influence cross-functional teams and build stakeholder alignment.
• Strong communication and presentation skills with data-driven mindset.

Responsibilities

• Own the overall business performance, growth strategy, and long-term vision for the Tour.
• Develop and execute strategic initiatives to increase value, relevance, and sustainability.
• Set objectives aligned with NASCAR's priorities and engage teams, drivers, tracks, and manufacturers.
• Build relationships across the garage and establish consistent communication with stakeholders.
• Lead industry engagement meetings and translate NASCAR strategies into actionable plans.
• Monitor trends and propose investments to strengthen the Tour ecosystem.

Skills

Strategic leadership

Commercial acumen

Stakeholder management

Cross-functional collaboration

Data-driven decisions

Change management

Communication

Travel readiness

Education

Bachelor's degree

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking an experienced Senior Business Manager, NASCAR Whelen Modified Tour to:

• Shape the long-term vision, growth strategy, and business performance of the NASCAR Whelen Modified Tour.
• Lead cross-functional alignment between NASCAR and key industry stakeholders to advance shared business objectives.
• Drive strategic initiatives that strengthen participation, sponsorship value, stakeholder engagement, and overall Tour sustainability.
• Create meaningful partnerships and communication channels that support industry growth and long-term success.
• Advance the future of one of NASCAR's most historic touring series through data-driven decision-making, collaboration, and innovation.

Based in Charlotte, NC.

What You'll Do

• Own the overall business performance, growth strategy, and long-term vision for the NASCAR Whelen Modified Tour.
• Develop and execute strategic initiatives that increase the value, relevance, and sustainability of the Tour.
• Establish annual and multi-year objectives aligned with NASCAR's broader strategic priorities.
• Serve as the primary business-facing point of contact for teams, drivers, manufacturers, tracks, and key industry stakeholders.
• Build trusted relationships across the garage and create consistent communication frameworks between NASCAR and Tour stakeholders.
• Gather stakeholder feedback and ensure industry perspectives are represented within NASCAR's decision-making processes.
• Coordinate across NASCAR departments to ensure Tour priorities are integrated throughout the organization and that tour-related initiatives remain aligned and accountable.
• Identify opportunities to strengthen participation, event value, team business health, manufacturer engagement, sponsorship activation, fan development, and content consumption.
• Partner with NASCAR commercial teams to maximize value creation for Tour stakeholders.
• Monitor industry trends and recommend strategic investments that strengthen the Tour ecosystem.
• Establish and track key performance indicators related to participation, sponsorship trends, audience growth, fan engagement, team sustainability, and competitive marketplace dynamics.
• Utilize data, stakeholder insights, and market intelligence to inform recommendations and strategic decisions.
• Lead regular industry engagement meetings and forums while translating NASCAR strategies into practical business implications for Tour participants.

What You'll Bring

• Bachelor's degree from an accredited four-year college or university, or an equivalent combination of education and experience.
• Minimum of seven (7) years of related professional experience.
• Demonstrated strategic leadership capabilities with strong commercial acumen.
• Proven ability to establish, build, and manage effective business relationships across diverse stakeholder groups.
• Experience influencing cross-functional teams and driving organizational alignment.
• Strong communication, presentation, and stakeholder engagement skills.
• Ability to leverage data and insights to make informed business decisions.
• Experience in change management and driving strategic initiatives.
• Knowledge of the sports and entertainment industry and related business operations.
• Strong analytical, problem-solving, and decision-making abilities.
• Proficiency with company-provided hardware and software platforms.
• Ability to travel up to 25%, including weekends, as business needs require.

Why This Role?

Lead the future growth and long-term success of the NASCAR Whelen Modified Tour by shaping the strategy, partnerships, and stakeholder alignment that strengthen its position across the racing industry. In this highly visible role, you'll influence key business decisions, bring teams, drivers, manufacturers, tracks, and partners together around a shared vision, and help create a more sustainable, valuable, and connected future for one of NASCAR's most historic touring series.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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