Senior Business Development Representative

Castlight Health; Northern (KY); Remote; USD 90,000 - 134,000; Full time

Job summary

Castlight Health in the United States is seeking a Senior Business Development Representative to drive pipeline by turning campaign, event, and inbound interest into qualified conversations with HR and benefits leaders at large employers.

You’ll perform multi-touch outreach, qualify opportunities for Account Executives, and maintain CRM hygiene in Salesforce and HubSpot. A track record of hitting targets and comfort with senior buyers is expected; prior HR tech or ABM experience is a plus.

Qualifications

• 3+ years in an SDR/BDR/ADR or customer-facing role with prospecting.
• Ability to communicate with HR and benefits leaders.
• Track record of hitting pipeline targets.
• Willingness to learn healthcare benefits domain.

Responsibilities

• Work marketing-sourced leads from webinars, events, content, and inbound demo requests.
• Run multi-touch outreach sequences by phone, email, and LinkedIn.
• Qualify interest against Castlight's ICP and book discovery meetings for Account Executives.
• Research target accounts and buying committees to personalize outreach for ABM programs.
• Keep Salesforce and HubSpot clean: activity logged, stages accurate, and notes for handoff.

Skills

SDR/BDR experience

Prospecting

CRM hygiene

Written communication

Senior buyers

Tools

Salesforce

HubSpot

Sales engagement tools

Job description

## Senior Business Development RepresentativeApply: Remote - Full Time: US - Remote: Full time: Posted Yesterday: M105278**Job Description Summary**Account Development Representatives (ADRs) are the front line of Castlight's pipeline. You'll turn campaign, event, and inbound interest into qualified conversations with HR and benefits leaders at large employers Your work will include self driven prospecting, outbound calls and email campaigns, while also partnering closely with marketing on campaigns and with sales on handoffs.. This isn’t just cold outreach. You’ll follow up with people who have already shown interest through webinars, events, content, or demo requests, and you’ll work closely with marketing on the campaigns generating those leads.**How will you make an impact & Requirements****What you'll do*** Work marketing-sourced leads from webinars, events, content, and inbound demo requests quickly and consistently* Run multi-touch outreach sequences by phone, email, and LinkedIn, tailored by vertical and persona* Qualify interest against Castlight's ICP and book discovery meetings for Account Executives* Research target accounts and buying committees to personalize outreach for ABM programs* Keep Salesforce and HubSpot clean: activity logged, stages accurate, and notes that are useful at handoff* Stay aligned with marketing on what's working, including which messages land, which objections come up, and which lead sources convert* Support event follow-up, including pre-event outreach and post-event meeting conversion* Share successful messaging, approaches, and best practices with the broader ADR team **What you bring*** 3+ years in an SDR/BDR/ADR role, or a customer-facing role with a strong prospecting component* Comfort with senior buyers, since you'll be talking to benefits directors and HR executives, not end users* A track record of consistently hitting pipeline and meeting goals* Clear, direct writing* Discipline with CRM hygiene and pipeline activity* Curiosity about how healthcare and employer benefits work, and willingness to learn a complex category quickly* Coachability: you seek out feedback and act on it **Nice to have*** Experience in HR tech, benefits, health plans, or digital health* Familiarity with Salesforce, HubSpot, and sales engagement tools* Experience working marketing-sourced or ABM programs **What success looks like*** **In 90 days:** You’re fully ramped on messaging and personas, and consistently booking qualified meetings.* **In 6 months:** Consistently hitting individual targets, contributing ideas that improve the team’s approach, and becoming a trusted voice in campaign planning. **Compensation Range:**$89,641.00to$134,461.00*The anticipated base salary range represents the Company's good-faith estimate of the compensation it reasonably expects to pay for this position at the time of posting. Actual compensation will be determined based on factors including experience, skills, qualifications, geographic location, internal equity, and business needs.*