Senior Growth & Pipeline Architect

Castlight Health; United States; On-site; USD 90,000 - 134,000; Full time

Job summary

Castlight Health is seeking Account Development Representatives to turn campaign, event, and inbound interest into qualified conversations with HR and benefits leaders at large employers. You’ll conduct self-driven prospecting, outbound calls and email campaigns, and partner with marketing on campaigns and with sales on handoffs.

You’ll run multi-touch outreach, qualify interest against Castlight’s ICP, book discovery meetings, research target accounts, keep Salesforce and HubSpot clean, and

Qualifications

• 3+ years in an SDR/BDR/ADR or customer-facing prospecting role.
• Comfort with senior buyers such as HR directors and benefits leaders.
• Proven track record of hitting pipeline and meeting goals.
• Clear, direct writing and disciplined CRM hygiene.
• Curiosity about healthcare benefits and willingness to learn quickly.

Responsibilities

• Work marketing-sourced leads from webinars, events, content, and inbound demo requests.
• Run multi-touch outreach by phone, email, and LinkedIn tailored by persona.
• Qualify interest and book discovery meetings for Account Executives.
• Research target accounts and personalize outreach for ABM programs.
• Keep Salesforce and HubSpot clean; accurate stages and useful notes.
• Collaborate with marketing on messaging and with sales on handoffs.
• Support event follow-up and share successful messaging with the ADR team.

Skills

Prospecting

CRM hygiene

Written communication

Multi-channel outreach

Qualification

Tools

Salesforce

HubSpot

Sales engagement tools

Job description

Castlight Health is seeking Account Development Representatives to turn campaign, event, and inbound interest into qualified conversations with HR and benefits leaders at large employers. You’ll conduct self-driven prospecting, outbound calls and email campaigns, and partner with marketing on campaigns and with sales on handoffs.

You’ll run multi-touch outreach, qualify interest against Castlight’s ICP, book discovery meetings, research target accounts, keep Salesforce and HubSpot clean, and