Senior BSA - Tagging & Analytics Lead (Onsite)

Smart IMS Inc

Plano (TX)

On-site

USD 62,000 - 110,000

Part time

14 days+

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Job summary

cyberThink seeks a Business Systems Analyst contractor to drive data tagging, measurement, and governance for a multi-year digital transformation in Plano, TX. You will bridge business stakeholders, analytics, and technology to define epics, user stories, and acceptance criteria for tagging and data layer initiatives.

You will collaborate with Marketing, Analytics, and Engineering teams, supporting agile delivery, backlog refinement, testing readiness, and end-to-end traceability across

Qualifications

5+ years of Business Systems Analysis, Product Analysis, Digital Product Delivery, or related experience.
Demonstrated experience writing: Business Requirements Documents
Demonstrated experience writing: Functional Requirements
Demonstrated experience writing: User Stories
Demonstrated experience writing: Acceptance Criteria
Demonstrated experience writing: Process Flows
Demonstrated experience writing: Data Requirements
Use Cases
Experience supporting Agile and/or SAFe delivery environments.
Strong analytical and problem-solving capabilities.
Excellent facilitation and stakeholder management skills.
Ability to manage multiple initiatives simultaneously in a fast-paced environment.
Strong verbal, written, and presentation communication skills.
Experience supporting website, digital marketing, MarTech, CMS, or customer experience platforms.
Experience with Adobe Analytics
Experience with Tealium
Experience with Google Analytics
Experience with Data Layer frameworks
Experience with Tag Management Systems
Experience with Client-side and Server-side approaches
Knowledge of digital performance measurement, attribution, conversion tracking, and reporting.
Experience partnering with developers, architects, QA teams, and analytics teams on implementation initiatives.
Familiarity with content platforms, metadata, taxonomy, governance, and digital asset management concepts.
Experience with Jira
Experience with Azure DevOps
Experience with Confluence
Experience with Miro
Experience with Figma
Experience with Excel
Understanding of API integrations, data flows, and system interactions.

Responsibilities

Partner with business stakeholders, site owners, product teams, architects, developers, analytics SMEs, and platform owners to define, document, and manage business and system requirements.
Translate business objectives, measurement needs, and reporting requirements into actionable epics, features, user stories, and acceptance criteria.
Facilitate requirements gathering workshops and working sessions across multiple disciplines.
Identify dependencies, risks, assumptions, gaps, and impacts across workstreams.
Maintain requirements traceability from business objectives through implementation and reporting.
Lead documentation and coordination of analytics, tagging, and data layer requirements across Moonshot initiatives.
Partner with Analytics, MarTech, Tealium, Adobe Analytics, development teams, and other stakeholders to define tracking strategies and implementation requirements.
Support creation and maintenance of tagging specifications, tracking matrices, data dictionaries, measurement plans, and governance documentation.
Ensure business goals, conversion metrics, client journeys, and reporting needs are represented in technical requirements.
Validate tracking requirements are incorporated into development plans, testing activities, and production readiness reviews.
Help establish scalable processes for performance measurement, reporting, and end-to-end traceability.
Work closely with Delivery Leads, Product Managers, Technical PMs, Scrum Teams, and Engineering partners throughout the development lifecycle.
Support backlog refinement, prioritization, sprint planning, and requirements clarification activities.
Collaborate with QA and UAT teams to ensure requirements are testable and measurable.
Assist with defect triage, issue resolution, and change management activities.
Support release readiness and implementation planning.
Serve as a liaison between Marketing, Content, Product, Technology, Analytics, Compliance, and other experts.
Facilitate discussions to align business objectives, technical feasibility, and measurement requirements.
Communicate project status, requirement changes, risks, dependencies, and recommendations to leadership and working teams.

Skills

Business analysis

Stakeholder mgmt

Agile/SAFe

Facilitation

Data analysis

Jira

Azure DevOps

Confluence

Miro

Figma

Excel

Adobe Analytics

Tealium

Google Analytics

Tools