Business Systems Analyst

Smart IMS Inc; Plano (TX); On-site; USD 62,000 - 110,000; Part time

Job summary

cyberThink seeks a Business Systems Analyst contractor to drive data tagging, measurement, and governance for a multi-year digital transformation in Plano, TX. You will bridge business stakeholders, analytics, and technology to define epics, user stories, and acceptance criteria for tagging and data layer initiatives.

You will collaborate with Marketing, Analytics, and Engineering teams, supporting agile delivery, backlog refinement, testing readiness, and end-to-end traceability across

Qualifications

• 5+ years of Business Systems Analysis, Product Analysis, Digital Product Delivery, or related experience.
• Demonstrated experience writing: Business Requirements Documents
• Demonstrated experience writing: Functional Requirements
• Demonstrated experience writing: User Stories
• Demonstrated experience writing: Acceptance Criteria
• Demonstrated experience writing: Process Flows
• Demonstrated experience writing: Data Requirements
• Use Cases
• Experience supporting Agile and/or SAFe delivery environments.
• Strong analytical and problem-solving capabilities.
• Excellent facilitation and stakeholder management skills.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Strong verbal, written, and presentation communication skills.
• Experience supporting website, digital marketing, MarTech, CMS, or customer experience platforms.
• Experience with Adobe Analytics
• Experience with Tealium
• Experience with Google Analytics
• Experience with Data Layer frameworks
• Experience with Tag Management Systems
• Experience with Client-side and Server-side approaches
• Knowledge of digital performance measurement, attribution, conversion tracking, and reporting.
• Experience partnering with developers, architects, QA teams, and analytics teams on implementation initiatives.
• Familiarity with content platforms, metadata, taxonomy, governance, and digital asset management concepts.
• Experience with Jira
• Experience with Azure DevOps
• Experience with Confluence
• Experience with Miro
• Experience with Figma
• Experience with Excel
• Understanding of API integrations, data flows, and system interactions.

Responsibilities

• Partner with business stakeholders, site owners, product teams, architects, developers, analytics SMEs, and platform owners to define, document, and manage business and system requirements.
• Translate business objectives, measurement needs, and reporting requirements into actionable epics, features, user stories, and acceptance criteria.
• Facilitate requirements gathering workshops and working sessions across multiple disciplines.
• Identify dependencies, risks, assumptions, gaps, and impacts across workstreams.
• Maintain requirements traceability from business objectives through implementation and reporting.
• Lead documentation and coordination of analytics, tagging, and data layer requirements across Moonshot initiatives.
• Partner with Analytics, MarTech, Tealium, Adobe Analytics, development teams, and other stakeholders to define tracking strategies and implementation requirements.
• Support creation and maintenance of tagging specifications, tracking matrices, data dictionaries, measurement plans, and governance documentation.
• Ensure business goals, conversion metrics, client journeys, and reporting needs are represented in technical requirements.
• Validate tracking requirements are incorporated into development plans, testing activities, and production readiness reviews.
• Help establish scalable processes for performance measurement, reporting, and end-to-end traceability.
• Work closely with Delivery Leads, Product Managers, Technical PMs, Scrum Teams, and Engineering partners throughout the development lifecycle.
• Support backlog refinement, prioritization, sprint planning, and requirements clarification activities.
• Collaborate with QA and UAT teams to ensure requirements are testable and measurable.
• Assist with defect triage, issue resolution, and change management activities.
• Support release readiness and implementation planning.
• Serve as a liaison between Marketing, Content, Product, Technology, Analytics, Compliance, and other experts.
• Facilitate discussions to align business objectives, technical feasibility, and measurement requirements.
• Communicate project status, requirement changes, risks, dependencies, and recommendations to leadership and working teams.

Skills

Business analysis

Stakeholder mgmt

Agile/SAFe

Facilitation

Data analysis

Jira

Azure DevOps

Confluence

Miro

Figma

Excel

Adobe Analytics

Tealium

Google Analytics

Tools

Adobe Analytics

Tealium

Google Analytics

Jira

Azure DevOps

Confluence

Miro

Figma

Excel

Job description

Job Title: Business Systems Analyst

Duration (Contract): 12 Months

Client Location: Plano, TX 75023

Location Preference: Onsite

Job Description: As a Business Systems Analyst (BSA) Contractor to support a site rebuild initiative, it is a multi-year digital transformation effort focused on modernizing Client's public web ecosystem, content platforms, and client experiences.

This role will be part of the MarTech Planning & Enablement Team, aligned to the Delivery Track of work for the duration of the project, and will serve as a critical bridge between business stakeholders, marketing teams, technology partners, analytics teams, and platform owners. The primary focus for the next 12 months will be driving business requirements for tagging, data, measurement, reporting, and tracking while supporting the creation and management of requirements, epics, user stories, acceptance criteria, and delivery readiness activities. This role will help ensure the infrastructure, processes, and governance needed for accurate performance measurement and reporting are defined, documented, prioritized, and implemented as part of the initiative roadmap.

Key Responsibilities

Requirements & Business Analysis

• Partner with business stakeholders, site owners, product teams, architects, developers, analytics SMEs, and platform owners to define, document, and manage business and system requirements.
• Translate business objectives, measurement needs, and reporting requirements into actionable epics, features, user stories, and acceptance criteria.
• Facilitate requirements gathering workshops and working sessions across multiple disciplines.
• Identify dependencies, risks, assumptions, gaps, and impacts across workstreams.
• Maintain requirements traceability from business objectives through implementation and reporting.

Tagging, Data & Measurement

• Lead documentation and coordination of analytics, tagging, and data layer requirements across Moonshot initiatives.
• Partner with Analytics, MarTech, Tealium, Adobe Analytics, development teams, and other stakeholders to define tracking strategies and implementation requirements.
• Support creation and maintenance of tagging specifications, tracking matrices, data dictionaries, measurement plans, and governance documentation.
• Ensure business goals, conversion metrics, client journeys, and reporting needs are represented in technical requirements.
• Validate tracking requirements are incorporated into development plans, testing activities, and production readiness reviews.
• Help establish scalable processes for performance measurement, reporting, and end-to-end traceability.

Delivery Support

• Work closely with Delivery Leads, Product Managers, Technical PMs, Scrum Teams, and Engineering partners throughout the development lifecycle.
• Support backlog refinement, prioritization, sprint planning, and requirements clarification activities.
• Collaborate with QA and UAT teams to ensure requirements are testable and measurable.
• Assist with defect triage, issue resolution, and change management activities.
• Support release readiness and implementation planning.

Stakeholder Management

• Serve as a liaison between Marketing, Content, Product, Technology, Analytics, Compliance, and other experts.
• Facilitate discussions to align business objectives, technical feasibility, and measurement requirements.
• Communicate project status, requirement changes, risks, dependencies, and recommendations to leadership and working teams.

Required Skills, Experiences, Education and Competencies

• 5+ years of Business Systems Analysis, Product Analysis, Digital Product Delivery, or related experience.
• Demonstrated experience writing: Business Requirements Documents
• Demonstrated experience writing: Functional Requirements
• Demonstrated experience writing: User Stories
• Demonstrated experience writing: Acceptance Criteria
• Demonstrated experience writing: Process Flows
• Demonstrated experience writing: Data Requirements
• Use Cases
• Experience supporting Agile and/or SAFe delivery environments.
• Strong analytical and problem-solving capabilities.
• Excellent facilitation and stakeholder management skills.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Strong verbal, written, and presentation communication skills.
• Experience supporting website, digital marketing, MarTech, CMS, or customer experience platforms.
• Experience with Adobe Analytics
• Experience with Tealium
• Experience with Google Analytics
• Experience with Data Layer frameworks
• Experience with Tag Management Systems
• Experience with Client-side and Server-side approaches
• Knowledge of digital performance measurement, attribution, conversion tracking, and reporting.
• Experience partnering with developers, architects, QA teams, and analytics teams on implementation initiatives.
• Familiarity with content platforms, metadata, taxonomy, governance, and digital asset management concepts.
• Experience with Jira
• Experience with Azure DevOps
• Experience with Confluence
• Experience with Miro
• Experience with Figma
• Experience with Excel
• Understanding of API integrations, data flows, and system interactions.

The hourly range for roles of this nature are $45.00 to $80.00/hr. Rates are heavily dependent on skills, experience, location, and industry.

cyberThink is an Equal Opportunity Employer.