Senior Broadway Publicity Strategist

Playbill, Inc.; New York (NY); On-site; USD 118,000 - 147,000; Full time

Job summary

Disney Theatrical Group is seeking an experienced Senior Press Agent to oversee publicity for Broadway productions such as The Lion King, Aladdin, and Beauty and the Beast. This role leads day-to-day press operations, develops strategic plans, and mentors Associate Press Agents within a dynamic, collaborative team in New York City.

The successful candidate will craft proactive publicity strategies, manage media relations, and advise senior leadership while partnering with marketing and education

Qualifications

• 10+ years of progressive experience in press, publicity or public relations, preferably in live entertainment or related field.
• ATPAM member in good standing or willingness to join.
• Proven leadership in developing strategic publicity plans and advising senior leadership.
• Deep understanding of Broadway, entertainment media, and evolving audience behaviors.

Responsibilities

• Develop, execute, and manage publicity plans for Broadway productions (The Lion King, Aladdin, Beauty and the Beast).
• Lead and mentor Associate Press Agents, setting priorities and ensuring quality and timely delivery.
• Partner with VP, Marketing, Publicity and Education to set publicity priorities and ensure effective execution.
• Advise leadership on publicity opportunities, messaging, and strategic direction.
• Create proactive publicity strategies that drive audience engagement and extend reach with partnerships.
• Serve as primary liaison between productions and media outlets, managing inquiries and interviews.
• Build relationships across traditional media, theater press, digital platforms, content creators, and emerging channels.
• Identify original publicity opportunities and cultural moments to keep DTG titles relevant.

Skills

Public relations leadership

Strategic communications

Media outreach

Team management

Cross-functional collaboration

Storytelling

Education

Bachelor's degree in communications or related field

Tools

Media relations software

Job description

Disney Theatrical Group is seeking an experienced Senior Press Agent to oversee publicity for Broadway productions such as The Lion King, Aladdin, and Beauty and the Beast. This role leads day-to-day press operations, develops strategic plans, and mentors Associate Press Agents within a dynamic, collaborative team in New York City.

The successful candidate will craft proactive publicity strategies, manage media relations, and advise senior leadership while partnering with marketing and education