Global VP, Publicity: Franchises, Talent & Campaigns

Disney Entertainment; Burbank (CA); On-site; USD 198,000 - 265,000; Full time

Job summary

Disney Entertainment in Burbank, CA is seeking a Vice President of Publicity to shape and execute top-tier publicity campaigns across theatrical and streaming slate. You will lead a global team, set strategy, and align with marketing on priorities from title announcements through post-theatrical lifecycle.

The role requires 12+ years in entertainment publicity, strong leadership, and a proven track record in large-scale events and international campaigns.

Qualifications

• 12+ years of progressive experience in entertainment publicity.
• Demonstrated success leading global publicity campaigns for tentpole, franchise, or high-profile titles.
• Proven experience managing large-scale events, including junkets, press tours, and festival activations.
• Track record of building and leading high-performing publicity teams in a fast-paced studio environment.

Responsibilities

• Set the overall publicity campaign strategy for assigned titles and franchises, translating marketing priorities into actionable publicity plans.
• Partner with the head of Publicity and marketing leadership to ensure alignment on priorities, messaging, and timing across the full campaign lifecycle.
• Build and execute end-to-end publicity campaigns spanning pre-release, theatrical, and post-theatrical windows.
• Provide strategic counsel on positioning, narrative framing, and earned-media opportunities in support of box office and brand objectives.
• Manage budget and deliver against tight and competing timelines.
• Lead and direct international publicity strategy, ensuring consistency of vision while adapting for regional markets.

Skills

Global campaigns

Talent relations

Event management

Budget management

Strategic leadership

Campaign strategy

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Job description

Disney Entertainment in Burbank, CA is seeking a Vice President of Publicity to shape and execute top-tier publicity campaigns across theatrical and streaming slate. You will lead a global team, set strategy, and align with marketing on priorities from title announcements through post-theatrical lifecycle.

The role requires 12+ years in entertainment publicity, strong leadership, and a proven track record in large-scale events and international campaigns.