Senior Brand Strategy Lead, Private Brands

Walmart; Hoboken (NJ); On-site; USD 108,000 - 216,000; Full time

Benefits offered by this job

Competitive pay

Performance-based bonuses

Health benefits (medical, vision, and

Stock purchase and 401(k)

Paid time off

Job summary

Walmart seeks a Senior Manager, Walmart Brands Marketing to lead renovations and new-brand development across Style brands in fashion, home and beauty. You will guide strategic brand building, collaborate with Merchandising, Marketing and Insights, and drive growth through data-driven decisions.

You will influence cross-functional teams, develop cohesive brand strategies, manage implementation across touchpoints, and stay ahead of market trends to keep Walmart at the forefront of private brands.

Qualifications

• Bachelor's degree in Business, Marketing, or related field with 3+ years in marketing, or 7+ years in marketing.
• Experience leading cross-functional projects in a retail/brand environment.
• Strong strategic thinking and data-driven decision making.

Responsibilities

• Work closely with Private Brand Management & Merchandising teams on understanding and evaluating our private brand portfolios, identifying customer and competitive whitespace, and renovating existing and/or building new private brands that improve customers’ experience with Walmart.
• Support implementation teams as they bring the brands to life across customer touchpoints.
• Collaborate & influence cross-functional teams to build world-class brands that support overall corporate goals and deliver measurable results.
• Analyze market trends and competitive landscape to inform strategy adjustments and identify new opportunities.

Skills

Brand development

Cross-functional leadership

Data-driven insights

Market analysis

Strategic thinking

Education

Bachelor's degree in Business, Marketing, or related field

MBA (Masters in Business Administration)

Job description

Walmart seeks a Senior Manager, Walmart Brands Marketing to lead renovations and new-brand development across Style brands in fashion, home and beauty. You will guide strategic brand building, collaborate with Merchandising, Marketing and Insights, and drive growth through data-driven decisions.

You will influence cross-functional teams, develop cohesive brand strategies, manage implementation across touchpoints, and stay ahead of market trends to keep Walmart at the forefront of private brands.