Senior Brand Strategy Lead - Private Brands Growth

Walmart Inc.; Los Angeles (CA); On-site; USD 108,000 - 216,000; Full time

Benefits offered by this job

Discount Card

Live Better U

Stock purchase

Tuition benefits

Job summary

Walmart Creative seeks a Senior Manager, Creative Strategy to shape brand strategy for Walmart's Private Brands portfolio. You will partner across Brand Management, Merchandising, Customer Insights, and Marketing to drive brand equity, customer connection, and business growth.

This role emphasizes collaborative discovery, positioning frameworks, and compelling narratives that inform design, identity, and campaigns across multiple categories.

Qualifications

• Minimum 7+ years in Brand Strategy across agency, brand, or in‑house teams.
• Ability to translate customer insights and cultural trends into actionable strategy.
• Strong storytelling and presentation skills to influence stakeholders.

Responsibilities

• Develop brand strategy for Walmart Private Brands across categories.
• Conduct category and consumer discovery to inform positioning and messaging.
• Create frameworks, hierarchies, and creative territories for brand assets.
• Collaborate with Creative and Insights teams through execution and testing.
• Build strategic narratives and presentations for cross‑functional stakeholders.

Skills

Brand Strategy

Stakeholder Presentation

Narrative storytelling

Cross-functional collaboration

Education

Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field

Job description

Walmart Creative seeks a Senior Manager, Creative Strategy to shape brand strategy for Walmart's Private Brands portfolio. You will partner across Brand Management, Merchandising, Customer Insights, and Marketing to drive brand equity, customer connection, and business growth.

This role emphasizes collaborative discovery, positioning frameworks, and compelling narratives that inform design, identity, and campaigns across multiple categories.