Senior Brand Strategy Lead (Hybrid)

Edward Jones; Tacoma (WA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical and prescription drug coverage

Dental coverage

Vision coverage

401k retirement plan

Paid holidays and vacation

Bonuses and profit sharing

Employee Assistance Program

Job summary

Edward Jones, a Fortune 500 financial services firm, seeks a skilled Brand Management leader to translate brand strategy into enterprise-wide activation and governance. You will partner with Marketing, Communications, Legal, and Compliance to strengthen brand integrity in a complex environment.

The role requires a strategic thinker who can guide stakeholders, drive brand activation across channels, and balance long-term brand objectives with operational execution, in a highly visible setting.

Qualifications

• 10+ years of experience in brand management, brand marketing, or related disciplines.
• Experience measuring brand health metrics and reporting performance.
• Proven success implementing governance frameworks within complex organizations.
• Experience leading enterprise-wide brand activation across channels and segments.
• Strong analytical and problem-solving skills with data-driven insights.
• Exceptional communication and stakeholder management abilities.

Responsibilities

• Drive consistent brand activation and expression across the enterprise.
• Partner with cross-functional stakeholders to embed brand standards into campaigns and client experiences.
• Serve as a trusted advisor on brand strategy, governance, and best practices.
• Identify opportunities to improve brand consistency, effectiveness, and adoption.
• Monitor and mitigate brand reputation risks in partnership with Communications, Legal, and Compliance.
• Assess reputational impact of enterprise decisions and recommend actions.
• Ensure all external brand expressions align with firm values and standards.
• Guide stakeholders through brand-sensitive issues with speed, consistency, and sound judgment.

Skills

Brand governance

Brand strategy

Stakeholder management

Analytical skills

Communication

Leadership

Influence without authority

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Edward Jones, a Fortune 500 financial services firm, seeks a skilled Brand Management leader to translate brand strategy into enterprise-wide activation and governance. You will partner with Marketing, Communications, Legal, and Compliance to strengthen brand integrity in a complex environment.

The role requires a strategic thinker who can guide stakeholders, drive brand activation across channels, and balance long-term brand objectives with operational execution, in a highly visible setting.