Senior Brand Strategy & Growth Lead

Westfield Outdoor, Inc.; Indianapolis (IN); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) retirement plan with company</s

Job summary

Westfield Outdoors is seeking a Strategic Brand Manager in Indianapolis to shape the strategy, positioning, and growth of its strategic and owned brands. You will translate enterprise priorities into clear brand plans, initiatives, and measurable outcomes, reporting to the COO.

You will lead a Strategic Product Manager and collaborate with Creative Services, Digital Marketing, Ecommerce, Marketing Operations, and Product Design to align brand direction, storytelling, channel execution, and

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 7–10 years of progressive brand management, product marketing, or related commercial discipline.
• Experience supervising a direct report and leading cross-functional initiatives in a multi‑channel environment.

Responsibilities

• Define and maintain clear brand strategies, positioning, growth priorities, and value propositions.
• Lead cross-functional planning for brand initiatives, launches, campaigns, and channel programs.
• Partner with Creative Services and Marketing teams to establish messaging, branding, and channel plans.
• Monitor performance, present recommendations, and secure leadership alignment and resources.

Skills

Brand strategy

Brand positioning

Planning & forecasting

Executive communication

Cross-functional leadership

Education

Bachelor's degree

Tools

Microsoft Office

Business reporting tools

Job description

Westfield Outdoors is seeking a Strategic Brand Manager in Indianapolis to shape the strategy, positioning, and growth of its strategic and owned brands. You will translate enterprise priorities into clear brand plans, initiatives, and measurable outcomes, reporting to the COO.

You will lead a Strategic Product Manager and collaborate with Creative Services, Digital Marketing, Ecommerce, Marketing Operations, and Product Design to align brand direction, storytelling, channel execution, and