Brand Strategy Manager: Growth & Cross-Functional Impact

Wawa, Inc.; Media (Delaware County); On-site; USD 120,000 - 180,000; Full time

Job summary

Wawa, Inc. is seeking a Brand Strategy Manager to lead the future of its brand by shaping clear strategies and translating them into actionable plans that drive business growth.

This role partners closely with Marketing, Consumer Insights, Merchandising, Product Development, Finance, and Operations to connect consumer needs with commercial opportunities. The position focuses on enterprise marketing planning, cross-team collaboration, and delivering cohesive campaigns that elevate the brand

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive experience in brand strategy, integrated marketing, marketing planning, or a related discipline, preferably within a consumer-facing organization.
• Prior experience managing, coaching, or formally developing talent; direct people-management experience preferred.
• Demonstrated experience owning integrated marketing calendars and leading strategy across campaigns, promotions, product launches, partnerships, and brand initiatives.
• Strong understanding of brand positioning, consumer behavior, integrated marketing, and the role of paid, owned, earned, and experiential channels across the customer journey.
• Proven ability to influence senior leaders and cross-functional partners, navigate competing priorities, and drive decisions in a matrixed organization.
• Strong strategic and commercial judgment, with the ability to use consumer insights, performance data, and business inputs to establish priorities and make recommendations.
• Exceptional communication, facilitation, and presentation skills, with the ability to create clarity and momentum in ambiguous or evolving situations.

Responsibilities

• Lead development and governance of Wawa's integrated marketing calendar.
• Translate brand and business objectives into strategic plans and actionable briefs.
• Serve as strategic advisor to multiple teams across marketing, insights, merchandising, and operations.
• Lead evaluation and sequencing of marketing initiatives based on consumer relevance and business value.
• Ensure campaigns and launches work together to strengthen brand equity and customer experience.
• Identify gaps and conflicts across the calendar and resolve decisions.
• Monitor changes in priorities and performance; adjust strategy accordingly.
• Define success measures and collaborate with analytics and finance to evaluate outcomes.
• Present strategic recommendations to senior leadership and drive cross-functional alignment.
• Lead social, content, and activation strategies to support recruitment and brand goals.
• Develop talent with clear expectations and ongoing feedback.

Skills

Brand strategy

Marketing planning

Integrated marketing

People management

Stakeholder influence

Communication skills

Education

Bachelor's degree in marketing or related field

Job description

Wawa, Inc. is seeking a Brand Strategy Manager to lead the future of its brand by shaping clear strategies and translating them into actionable plans that drive business growth.

This role partners closely with Marketing, Consumer Insights, Merchandising, Product Development, Finance, and Operations to connect consumer needs with commercial opportunities. The position focuses on enterprise marketing planning, cross-team collaboration, and delivering cohesive campaigns that elevate the brand