Brand Partnerships & Influencer Strategy Lead

Wawa, Inc.; Media (Delaware County); On-site; USD 120,000 - 180,000; Full time

Job summary

Wawa, Inc. is seeking a Brand Partnerships Manager to oversee partnerships, sponsorships, activations, influencer marketing, and talent engagement. You will build strategy for showing up in fandoms and cultural moments while aligning programs across brand platforms. Manage Influencer Marketing Lead and Sponsorships & Activations Lead to deliver cohesive experiences.

The role requires coordinating with Legal, Finance, and other stakeholders to drive business priorities and customer engagement.

Qualifications

• Ten or more years of experience in brand partnerships, sponsorships, experiential marketing, influencer marketing, or entertainment marketing.
• BA or BS in Marketing; MBA/MS a plus.

Responsibilities

• Develop and lead brand partnerships, sponsorships, activations, influencer marketing, celebrity and talent relationships.
• Define how Wawa should show up in key customer passion points and fandoms.
• Oversee negotiations and deal development with cross-functional teams.
• Shape consumer story, creative vision, and activation strategy for partnerships.

Skills

Brand partnerships

Sponsorships

Influencer marketing

Experiential marketing

Cross-functional leadership

Presentation skills

Education

B.A./B.S. in Marketing

MBA/M.S. a plus

Tools

MS Excel

PowerPoint

Word

Sprout

Captiv8

Job description

Wawa, Inc. is seeking a Brand Partnerships Manager to oversee partnerships, sponsorships, activations, influencer marketing, and talent engagement. You will build strategy for showing up in fandoms and cultural moments while aligning programs across brand platforms. Manage Influencer Marketing Lead and Sponsorships & Activations Lead to deliver cohesive experiences.

The role requires coordinating with Legal, Finance, and other stakeholders to drive business priorities and customer engagement.