Lead Art Director, Multi-Channel Campaigns

1012 LEGO Systems, Inc.; Boston (MA); Hybrid; USD 75,000 - 113,000; Full time

Benefits offered by this job

Family Care Leave

Headspace App

Colleague Discount

Bonus scheme

Hybrid Working

Insurance

Job summary

LEGO Group in Boston, MA is seeking an experienced Art Director to lead concepting and design for campaigns across retail, ecommerce, and social channels. You will translate briefs into bold, shopper-focused ideas and collaborate with internal teams and external vendors to deliver best-in-class brand expressions.

Hybrid role with 3 days in the office. You will drive multi-channel campaigns, produce video content, and present concepts to senior creative staff, defending direction and iterating

Qualifications

• Substantial relevant campaign experience with strong design skills and knowledge of art directing internal and external partners and vendors.
• Experience from an external advertising agency, designing for global brands, preferably retail or retailer marketing.
• Experience producing video content for social media channels.
• Portfolio must reflect strong conceptual and design skills; a link to an online portfolio showcasing relevant work.
• Expert level in Adobe CC (Photoshop, Illustrator, After Effects), Figma and Microsoft Office.
• Proven track record of delivering bold, effective campaign concepts across digital, traditional and experiential.
• Ability to self-direct, multi-task, prioritize work assignments.
• Strong communications skills and ability to present work clearly in reviews and stakeholder meetings.
• Deep understanding of the creative development process and delivering excellent work for marketing campaigns.

Responsibilities

• Concepting and designing campaigns for 3rd party retailers and LEGO-owned retail channels.
• Bring ideas to life, solving marketing challenges and creating brand expressions across ecommerce, digital marketing, social media, email, activations, and in-store experiences.
• Develop shopper-focused ideas delivering premium experiences for shoppers and consumers.
• Create content across marketing levers and for multi-channel execution from briefs.
• Participate in brainstorm sessions with the creative team to develop concept proposals.
• Support concept development that meets marketing objectives with thoughtful campaign tactics and design.
• Present concepts to senior staff, defend creative direction choices, and iterate based on cross-functional feedback.
• Collaborate with Project Managers, Strategist, Copywriter, and Creative team to meet milestones.
• Coordinate with external vendors (illustrators, 3D artists, motion graphics, video specialists, engineers) for high-quality execution.
• Maintain high visual standards and compliance with brand guidelines.

Job description

LEGO Group in Boston, MA is seeking an experienced Art Director to lead concepting and design for campaigns across retail, ecommerce, and social channels. You will translate briefs into bold, shopper-focused ideas and collaborate with internal teams and external vendors to deliver best-in-class brand expressions.

Hybrid role with 3 days in the office. You will drive multi-channel campaigns, produce video content, and present concepts to senior creative staff, defending direction and iterating