Senior Brand Strategy & Experience Architect

ICF Olson; Washington (District of Columbia); Hybrid; USD 119,000 - 202,000; Full time

Job summary

ICF Olson is seeking a senior Creative & Brand Strategist to drive strategic direction across brands, campaigns, and experiences. You will translate data into actionable insights, develop positioning and narratives, and lead cross-functional teams to deliver integrated programs that move people to action.

You will collaborate with researchers, creatives, technologists, and client leaders to shape strategic foundations and ensure alignment with business outcomes.

Qualifications

• Bachelor's degree in marketing, market research, journalism, sociology or related fields. (applicants can substitute one year of related experience for one year of education)
• 10+ years of experience leading brand and communications strategies.
• Must be able to pass a background check and secure public trust clearance.

Responsibilities

• Lead strategic direction across brands, campaigns, experiences, and integrated initiatives.
• Translate research, data, and audience understanding into actionable insights.
• Develop brand positioning, messaging architectures, audience personas, narrative frameworks, campaign strategies, and creative briefs.
• Create clear, inspiring briefs that drive creative and experience design.
• Facilitate stakeholder workshops and executive alignment sessions.
• Identify emerging cultural and market shifts that create opportunities.
• Partner with research, analytics, and account teams to drive program delivery.
• Ensure strategy aligns with creative concepting and delivery.

Skills

Brand strategy

Communications planning

Creative strategy

Customer strategy

Behavioral psychology

Consulting

Stakeholder management

Executive engagement

Positioning

Messaging architectures

Narrative framework

Personas

Campaign strategy

Creative briefs

Facilitation

Data-driven insights

AI in research

Education

Bachelor's degree in marketing or related field

Job description

ICF Olson is seeking a senior Creative & Brand Strategist to drive strategic direction across brands, campaigns, and experiences. You will translate data into actionable insights, develop positioning and narratives, and lead cross-functional teams to deliver integrated programs that move people to action.

You will collaborate with researchers, creatives, technologists, and client leaders to shape strategic foundations and ensure alignment with business outcomes.