Senior Brand Strategy Architect

Landor; Chicago, Northern (IL, KY); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Landor in Chicago seeks a Strategist to join our studio. You will partner with internal teams and WPP partners to lead research design, and deliver strategic client work that connects brand insights to business outcomes.

You will help shape brand strategies, work with multidisciplinary teams, and mentor junior talent in a dynamic, hybrid environment. The role emphasizes creativity, collaboration, and measurable results.

Qualifications

• 5–8 years in brand strategy at a design-led agency, branding consultancy, or client-side brand experience with agency-quality strategic craft.
• Genuine CPG fluency - understanding penetration, mental and physical availability, category entry points, and why growth questions are often answered with "more buyers".
• Practical experience with semiotics and category code analysis; able to apply it in practice.
• Packaging strategy experience, including audit methodology and shelf-impact assessment.
• Strong positioning and value proposition craft.
• A real relationship with design; know how to brief creative teams and give feedback that improves work.

Responsibilities

• Partners with internal teams and, where relevant, WPP partners, to lead research design, execution, and analysis.
• Gains and maintains in-depth understanding of client's business and industry.
• Makes the most of AI to maximize knowledge, inspiration and efficiencies.
• Owns the development of the client strategic deliverable by developing hypotheses, conducting analyses, and collaborating with colleagues.
• Collaborates with multidisciplinary teams to identify client needs, articulate the story, develop recommendations, and presents to clients to gain buy-in.
• Leads the writing and development of high-quality delivery such as integrated client presentations.
• Generates strategies that inspire award-winning and impactful work.
• Partners with others to map out and pursue opportunities to grow current client relationships.
• Leads development of POVs for pitches and outbound new business efforts.
• Fosters communication and cohesion between internal teams and disciplines.
• Provides mentoring and on-the-job training for junior level talent.
• Responsible for performance management of direct reports and budget adherence.

Skills

Brand strategy

CPG fluency

Semiotics

Packaging strategy

Positioning

Design collaboration

Job description

Landor in Chicago seeks a Strategist to join our studio. You will partner with internal teams and WPP partners to lead research design, and deliver strategic client work that connects brand insights to business outcomes.

You will help shape brand strategies, work with multidisciplinary teams, and mentor junior talent in a dynamic, hybrid environment. The role emphasizes creativity, collaboration, and measurable results.