Senior Brand Strategy Lead - Remote

ICF; Washington (District of Columbia); Remote; USD 118,807 - 201,971; Full time

Job summary

ICF is seeking a Creative & Brand Strategist to join our senior leadership and transform complexity into clear, actionable strategy. You will lead strategic development across brand, campaigns, digital experiences and organisational transformation, partnering with researchers, consultants and client leaders to shape opportunities and drive measurable impact.

You’ll translate insights into positioning, narratives and briefs, guide cross‑functional teams, facilitate workshops and ensure strategy

Qualifications

• Bachelor’s degree in marketing, market research, journalism, sociology or related field.
• 10+ years of experience leading brand or customer strategy.
• Ability to pass background check and obtain public trust clearance.

Responsibilities

• Lead strategic direction across brands, campaigns and experiences.
• Translate research into actionable insights and strategic recommendations.
• Develop positioning, messaging frameworks and narrative platforms.
• Collaborate with research, analytics and account teams.
• Create clear briefs that drive creative and experience design.

Skills

Brand strategy

Strategic leadership

Stakeholder management

Narrative development

Creative briefs

Facilitation

AI in research

Data‑driven insights

Education

Bachelor’s degree in marketing, communications, or related field

Job description

ICF is seeking a Creative & Brand Strategist to join our senior leadership and transform complexity into clear, actionable strategy. You will lead strategic development across brand, campaigns, digital experiences and organisational transformation, partnering with researchers, consultants and client leaders to shape opportunities and drive measurable impact.

You’ll translate insights into positioning, narratives and briefs, guide cross‑functional teams, facilitate workshops and ensure strategy