Brand Strategy Manager

Calculated Hire; Columbus (OH); Remote; USD 59,236 - 66,124; Full time

Benefits offered by this job

Health, Dental, Vision benefits after ~60 days

Weekly pay

Job summary

A leading children’s media and education company is seeking a Brand Strategy Manager. This remote, full-time role involves developing holistic brand strategies, managing integrated marketing campaigns, and collaborating with cross-functional teams to enhance brand visibility. The ideal candidate has over 5 years of experience in brand strategy or marketing, with strong communication and project management skills. Competitive pay and benefits offered.

Qualifications

• 5+ years in brand strategy, marketing, or communications roles.
• Experience working with or alongside agency partners.
• Skilled in campaign strategy, project management, and cross-functional collaboration.

Responsibilities

• Develop and implement holistic brand strategies.
• Support planning of cross-channel marketing campaigns.
• Develop messaging for parent-facing communications.
• Lead co-branded activations with partners.
• Manage external agencies for customer insights.
• Support PR strategy and media outreach.
• Align strategy across teams and external agencies.

Skills

Brand strategy development

Campaign management

Cross-functional collaboration

Strong communication skills

Project management

Data analysis

Job description

Overview

This role is a remote, full-time position (6-Month W2 Contract-to-Hire) with a leading children’s media and education company. The base pay range is $43.00/hr - $48.00/hr. Compensation includes weekly pay and full benefits (Health, Dental, Vision after ~60 days). Start date: ASAP.

About the Company

For over 75 years, this beloved children’s media and education company has been a trusted voice in nurturing creativity, learning, and character development. The organization is now evolving its brand strategy to support a broader consumer-focused enterprise.

Role Title

Brand Strategy Manager — Work within the Brand Strategy team, reporting to the Senior Director of Brand Strategy. This is a high-impact, manager-level role intended for a marketing professional who thrives in a collaborative, fast-paced environment and is energized by brand storytelling, campaign execution, and cross-functional collaboration.

Location & Type

Location: Remote (U.S. based)

Type: Full-time | 6-Month W2 Contract-to-Hire

Key Responsibilities

• Strategic Brand Management: Partner with the Senior Director to develop and implement holistic brand strategies that drive visibility and business impact across the enterprise; act as a strategic connector across departments to keep brand central to consumer-facing initiatives.
• Integrated Marketing Campaigns: Support the planning and strategy of cross-channel campaigns that integrate brand, PR, cause marketing, social, digital, and content; ensure campaigns align with strategy and are executed across channels.
• Content & Product Marketing: Develop messaging that reflects the brand’s tone and values, especially for parent-facing communications; shape go-to-market strategies for product launches and coordinate marketing execution with internal teams.
• Influencer & Partnership Marketing: Lead and support co-branded activations with external partners and creators, from concept to rollout.
• Customer Insights & Data: Manage external agencies to uncover actionable customer insights and map journeys; use data tools to track KPIs and synthesize insights to optimize initiatives.
• Public Relations & Media: Support PR strategy, maintain media relationships, and manage outreach and press releases in partnership with internal and external stakeholders.
• Cross-Functional Collaboration: Work with Direct-to-Customer, Retail, Creative, Social, and Email teams to align on strategy and execution; coordinate with external agencies and internal creatives for consistent messaging and design.
• What Success Looks Like: Independently lead 1–2 high-impact strategic projects and translate vision into actionable plans and deliverables; drive a brand-first mindset across the consumer division.

Ideal Candidate Profile

• 5+ years in brand strategy, marketing, or communications roles
• Experience working with or alongside agency partners
• Skilled in campaign strategy, project management, and cross-functional collaboration
• Strong communication and organizational skills; able to manage multiple initiatives with limited oversight
• Passion for mission-driven brands and storytelling that drives impact

Qualifications

• Proven ability to develop and execute brand strategies across multiple channels
• Experience coordinating with internal teams and external partners

Employment Details

• Seniority level: Mid-Senior level
• Job function: Marketing, Research, and Project Management
• Industries: Retail, Consumer Services, and Marketing Services
• Start Date: ASAP

Note: This position does not include direct reports and is best suited for an independent, proactive candidate comfortable navigating a matrixed organization.