Director, Brand Strategy

Ladders; United States; Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Health benefits (medical, dental, and视

Employee Stock Purchase Program (ESPP)

401(k) with employer matching

Offsite team retreats

Job summary

Ladders is seeking a Director of Brand Strategy to shape positioning, messaging, and campaign strategy across channels. You will partner with creative, research, and cross-functional teams to ensure a consistent, compelling brand voice aligned to business goals.

The role emphasizes storytelling, audience insights, and a fast-paced growth environment, with remote work for US-based candidates and a strong emphasis on collaboration and impact.

Qualifications

• 10-15 years of experience in creative and brand strategy.
• Proven track record of building and scaling brands through creative storytelling.
• Strong understanding of channel best practices across online and offline touchpoints.
• Mix of brand-side and agency/in-house experience preferred.
• Experience in healthcare, wellness, or D2C brands is a plus.
• Deep expertise in partnering with market research teams for insights.
• Comfortable in fast-paced, high-growth environments with shifting priorities.
• Exceptional storytelling, communication, and stakeholder management skills.

Responsibilities

• Develop and refine brand personality, positioning, and messaging frameworks.
• Drive development of channel strategies and briefs for integrated brand campaigns.
• Audit the consumer journey for optimization opportunities.
• Provide constructive feedback to guide creative development.
• Ensure consistency across the creative ecosystem during launches.

Skills

Brand strategy

Storytelling

Audience insights

Stakeholder management

Communication

Cross-functional collaboration

Job description

For our client, we are seeking a Director, Brand Strategy to join the team of a leader in the Healthcare space.

This role will shape how the brand shows up across channels, from positioning and messaging to integrated campaign strategy and launch execution. You will partner closely with creative, research, and cross-functional teams to ensure the brand voice is consistent, compelling, and aligned to business goals. The ideal candidate will bring a strong mix of brand strategy, storytelling, and audience insight to help drive growth in a fast-paced, high-growth environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $150,000 – $180,000 annually

Responsibilities

• Develop and refine brand personality, positioning, and messaging frameworks
• Drive development of channel strategies and briefs for integrated brand campaigns
• Audit the consumer journey for optimization opportunities
• Provide constructive feedback to guide creative development
• Ensure consistency across the creative ecosystem during launches

Qualifications

• 10-15 years of experience in creative and brand strategy
• Proven track record of building and scaling brands through creative storytelling
• Strong understanding of channel best practices across online and offline touchpoints
• Mix of brand-side and agency/in-house experience preferred
• Experience in healthcare, wellness, or D2C brands is a plus
• Deep expertise in partnering with market research teams for insights
• Comfortable in fast-paced, high-growth environments with shifting priorities
• Exceptional storytelling, communication, and stakeholder management skills

Benefits

• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental, and vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401(k) benefits with employer matching contribution
• Offsite team retreats

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.