Senior Brand Performance Director (Freelance)

Landor; Chicago (IL); Hybrid; USD 138,000 - 214,000; Part time

Job summary

Landor, part of WPP, is seeking a Freelance Brand Performance Director to join our Chicago studio. The role focuses on building a robust Brand Performance offer that supports strategic and creative efforts and delivers measurable business impact.

The position involves partnering with the Global team, guiding analytics, and mentoring junior staff while advancing our brand measurement capabilities across a range of clients.

Qualifications

• Passionate about brands, audience, trends, and commercial impact.
• Experience translating insights into actionable client strategies.
• Experience with data gathering, models, surveys, interviews and analytics.
• Experience with statistical and financial modelling methodologies.

Responsibilities

• Analyze primary and secondary data to generate actionable insights for client brands and business outcomes.
• Coordinate with cross-office teams to develop proposals and deliverables.
• Mentor junior team members and maintain high-quality analytics capabilities.
• Act as a data-driven consultant to connect and analyse disparate data sources and build financial models.

Skills

Brand strategy

Data analytics

Market research

Statistical modelling

Job description

Landor, part of WPP, is seeking a Freelance Brand Performance Director to join our Chicago studio. The role focuses on building a robust Brand Performance offer that supports strategic and creative efforts and delivers measurable business impact.

The position involves partnering with the Global team, guiding analytics, and mentoring junior staff while advancing our brand measurement capabilities across a range of clients.