Freelance Brand Performance Director

Landor; New York (NY); On-site; USD 138,000 - 214,000; Part time

Benefits offered by this job

Hybrid work model

Job summary

Landor is seeking a Freelance Brand Performance Director to join our New York studio, part of WPP. You’ll partner with the Global Brand Performance team to drive strategic analytics, deliver brand performance insights, and mentor junior colleagues while expanding our offering and methods.

The role emphasizes cross‑office collaboration and impactful client outcomes. This temporary, hybrid role for NYC-based work offers an hourly rate and a path to influence how brands measure value across

Qualifications

• Passionate about brands, audience & market trends and commercial impact.
• Translate insights from research and data into actionable client recommendations.
• Develop and manage data gathering, models and surveys.
• Experience with applied statistical and financial modelling across quantification and measurement.

Responsibilities

• Ensure analysis and synthesis of primary and secondary data to generate actionable client insights.
• Understand clients’ businesses and industries deeply.
• Lead day-to-day management of client projects.
• Identify and manage Brand Performance suppliers.
• Educate Landor colleagues on analytics and brand measurement costs and timelines.
• Design and execute approaches to connect disparate data sources and build 5-year financial models.
• Collaborate with executives to deliver analytics tools across clients’ business challenges.
• Support evolution of the offer and standardize workflows.
• Advise on improvement areas of current consulting offers.
• Develop case studies to demonstrate team capabilities.
• Assist Growth and Client Services in scoping Brand Performance needs.
• Develop proposals and scopes of work with cross-office teams.
• Support creation of new Landor IP.
• Build trust with senior leadership through insight and coaching.
• Present persuasively to clients and prospects.

Skills

Brand analytics

Data modelling

Strategic thinking

Quantitative research

Job description

Landor is looking for a Freelance Brand Performance Director to join our New York studio. Could this be you?

We are Landor, part of WPP.

World-leading brand experts, underpinned by the most expansive strategic & creative capabilities in our category.

We make brands more valuable and less vulnerable.

We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What you’ll do

As part of the Brand Performance team, a Director at Landor will partner with the Global team to contribute to the delivery of key strategic projects that enable brand and business transformation for our clients. The Director will build a robust Brand Performance offer that strongly supports our strategic and creative effort, maintains our currency as a top-tier brand consultancy, and establishes new thinking and approaches to augment our current offer.

Job Responsibilities

• Ensures analysis and synthesis of primary and secondary data sources - from existing client financial data and research, new primary quantitative studies, and proprietary WPP data - to generate actionable insights that can impact clients and their business.
• Gains and maintains an in-depth understanding of clients’ businesses and industries.
• Takes day-to-day responsibility for running client projects.
• Identifies, recruits and manages Brand Performance suppliers, to include working with best-in-class vendors including boutique and global, specialist and generalist, custom and syndicated, B2B and B2C.
• Educates and trains Landor colleagues to build knowledge and comfort with the requirements of great analytics and brand measurement - what it is, what it costs, how long it takes, etc.
• Acts as a data-driven consultant to Landor colleagues and clients, designing and executing approaches to connect and analyze disparate data sources, including large proprietary market research and analytics studies, and the ability to create 5-year financial models
• Partners with Executive Directors and mentors/coaches junior team members to deliver Analytics and Brand Measurement & Monetization tools across a wide range of clients’ business challenges
• Supports the evolution of our offer to meet the needs of our clients and establish clear processes to ensure successful delivery.
• Understands the current consulting offers and deliverables, makes recommendations on areas of improvement with a view to standardise the workflow, approach, and deliverables.
• Acts as an advocate for Brand Performance and builds team credentials through building case studies and inspirational content to demonstrate team capabilities.
• Supports the Growth and Client Services teams to review client RFPs or business opportunities and define the Brand Performance needs by providing the right approach to meet the client brief.
• Partners with cross-office project teams to develop proposals, pitch materials, and articulate scopes of work, defining the Brand Performance needs with creativity, precision and efficiency.
• Supports the Global Brand Performance team in the creation of new Landor IP.
• Builds the trust and respect of the senior leadership teams through expertise, insight creation and analysis, clear guidance and coaching in expertise area.
• Instils confidence in clients and prospects via strong and persuasive presentation skills.

What you’ll need

• Passionate about brands, audience & market trends and commercial impact, as well as exploring how new methodologies & data sets can answer client briefs.
• Experience translating insights from research and data into actionable recommendations on client brand and business strategies, with proven strategic thinking and execution skills.
• Track record of developing and managing data gathering, models, surveys, interviews and other methods for utilising insights and analytics.
• Extensive experience and capability working with applied statistical and financial modelling methodologies across a range of quantification, measurement, and modelling approaches.

Thehourly rate for thistemporary position at the time of this posting may range from $100/hr to $155/hr. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, clickWPP Benefitsfor more details.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.