Senior Brand & Motion Designer — AI-Driven, Brand Systems

Gusto; Denver, New York, San Francisco (CO, NY, CA); Hybrid; USD 146,000 - 183,000; Full time

Benefits offered by this job

Equity (RSUs)

Competitive base pay

Total Rewards

Job summary

Gusto is expanding its in-house creative studio in a fast-moving environment. As a Brand & Motion Designer, you will own creative output from concept to delivery, shaping typography, color, composition, and motion for a human-centered B2B brand.

You will influence AI-assisted production, defining guardrails and workflows while collaborating with marketing, product, and growth teams to maintain a cohesive visual language across digital and physical channels.

Qualifications

• Portfolio demonstrates robust design skills and creative thinking, including AI involvement in work decisions.
• Robust instincts across typography, color, composition, and motion to make work feel distinctive.
• Proficiency in motion design principles and tools—Figma, Adobe CC, and motion tools like Calvary, Rive, and Lottie.
• Clear point of view on AI in creative work, when to direct/override AI outputs to maintain brand standards.
• Comfort migrating between large brand-defining work and fast-turn execution needs.
• Strong collaboration across creative, production, marketing, and product teams.
• Maker mindset focused on improving how work gets made.
• Experience developing or contributing to creative standards for AI-assisted production.

Responsibilities

• Design and execute visual and motion work across product launches, education, campaigns, events, and digital channels.
• Evolve brand systems, including motion guidelines, templates, and guardrails for consistency.
• Integrate motion into the brand design process with principled animation systems.
• Direct and evaluate AI-generated creative output, setting on-brand expectations.
• Use AI tools to accelerate concept-to-delivery while maintaining quality.
• Collaborate with creatives and cross-functional partners from concept to delivery.
• Build repeatable templates and workflows for faster turnaround without quality loss.
• Maintain brand integrity across deliverables, including AI-assisted production.

Skills

Brand design

Motion design

Typography

Color theory

Tools

Figma

Adobe Creative Cloud

Calvary

Rive

Lottie

Job description

Gusto is expanding its in-house creative studio in a fast-moving environment. As a Brand & Motion Designer, you will own creative output from concept to delivery, shaping typography, color, composition, and motion for a human-centered B2B brand.

You will influence AI-assisted production, defining guardrails and workflows while collaborating with marketing, product, and growth teams to maintain a cohesive visual language across digital and physical channels.