Senior Brand & Motion Designer, AI‑Driven Visual Systems

Gusto, Inc.; Denver (CO); Hybrid; USD 146,000 - 183,000; Full time

Benefits offered by this job

Equity (RSUs)

Total Rewards

Job summary

Gusto is seeking an experienced Brand & Motion Designer to shape our visual language across product launches, campaigns, and education programs. You’ll own the creative process from concept to final delivery and guide AI-driven output to stay on brand.

You will influence typography, motion systems, and brand storytelling, collaborating with marketing, product, and growth teams in a fast-moving in-house studio environment.

Qualifications

• 6+ years of brand design and motion experience in-house studios, agencies, or content teams.
• Portfolio demonstrating brand identity, product marketing, campaigns, and digital content; include AI in work.
• Robust instincts across typography, color, composition, and motion direction.
• Expert proficiency in motion design principles and tools—Figma and Adobe CC, plus motion tools.
• Demonstrated point of view on AI in creative work while maintaining high creative standards.
• Comfort migrating between big brand work and fast-turn execution.

Responsibilities

• Design and execute visual and motion work across product launches, education, campaigns, events, and digital channels.
• Evolve brand systems, including motion guidelines, templates, and guardrails for on-brand output.
• Integrate motion into the brand process and establish animation principles for dynamic formats.
• Direct and evaluate AI-generated creative work; set on-brand standards and push where appropriate.
• Use AI tools to accelerate concept-to-delivery, improving quality and exploration pace.
• Partner with creatives and cross-functional teams from concept through delivery.
• Build repeatable templates and workflows for faster turnarounds without sacrificing quality.
• Maintain brand integrity across deliverables, ensuring a cohesive, human, and unmistakably Gusto look.

Skills

Brand design

Motion design

Typography

Color

Composition

Motion direction

Tools

Figma

Adobe Creative Cloud

Calvary

Rive

Lottie

Job description

Gusto is seeking an experienced Brand & Motion Designer to shape our visual language across product launches, campaigns, and education programs. You’ll own the creative process from concept to final delivery and guide AI-driven output to stay on brand.

You will influence typography, motion systems, and brand storytelling, collaborating with marketing, product, and growth teams in a fast-moving in-house studio environment.