Brand & Motion Designer — AI-Driven Visual Systems

Gusto; San Francisco (CA); Hybrid; USD 146,000 - 222,000; Full time

Benefits offered by this job

Equity

Job summary

Gusto is expanding its in-house creative studio with a Brand & Motion Designer who will own visual design and motion from concept to final delivery. You’ll shape typography, color, and motion across product launches, campaigns, and brand campaigns, ensuring a cohesive human brand voice.

This senior individual contributor role emphasizes brand craft and AI-assisted production, collaborating across marketing, product, and growth.

Qualifications

• 6+ years of experience in brand design, visual design and motion for in-house studios, agencies, or content teams.
• A portfolio that demonstrates robust design skills and creative thinking is required. Include brand identity, product marketing, campaigns, and digital content. Provide examples that explain how AI was part of your work and the decisions you made.
• Robust design instincts across typography, color, composition, and motion direction—you know what makes work feel distinctive versus generic.
• Expert proficiency in motion design principles and tools—Figma and Adobe Creative Cloud and motion tools like Calvary, Rive and Lottie.
• A demonstrated point of view on AI in creative work — how to direct it, when to override it, and what it means to maintain a high creative standard when AI tools are part of the process.
• Comfort migrating between big, brand-defining work and fast-turn executional needs.
• Proficient collaboration skills across creative, production, marketing, and product partners.
• A maker mindset—you enjoy improving how work gets made, not just making the work itself.

Responsibilities

• Design and execute visual and motion work across product launches, campaigns, and digital channels.
• Evolve brand systems and guardrails to enable on-brand work across the organization.
• Integrate motion into the brand design process with animation principles for cohesive identity.
• Direct and evaluate AI-generated creative work to maintain brand standards.
• Use AI tools to accelerate concept-to-delivery and raise quality across deliverables.
• Collaborate with marketing, product, and growth from concept to final delivery.
• Create repeatable templates and workflows for faster turnaround.
• Maintain brand integrity across all deliverables, including AI-produced content.

Skills

Brand design

Motion design

Typography

Color theory

AI in design

Collaboration

Tools

Figma

Adobe Creative Cloud

Calvary

Rive

Lottie

Job description

Gusto is expanding its in-house creative studio with a Brand & Motion Designer who will own visual design and motion from concept to final delivery. You’ll shape typography, color, and motion across product launches, campaigns, and brand campaigns, ensuring a cohesive human brand voice.

This senior individual contributor role emphasizes brand craft and AI-assisted production, collaborating across marketing, product, and growth.