Senior Brand & Motion Designer: AI-Driven Brand Systems

Monograph; San Francisco (CA); Hybrid; USD 177,000 - 222,000; Full time

Benefits offered by this job

Equity (RSUs)

Job summary

Gusto is expanding its in-house creative studio to craft a unified visual language across product launches, brand campaigns, and events. This senior Brand & Motion Designer role combines hands-on craft with strategic brand stewardship.

You will own concepts from ideation to delivery, direct AI-assisted output, and help define motion standards. Ideal candidates bring 6+ years in brand design and a strong portfolio, with comfort in hybrid work in San Francisco.

Qualifications

• 6+ years of brand, visual design and motion experience.
• Portfolio includes brand identity, campaigns and digital content.
• Strong typography, color, composition, and motion instincts.
• Proficient in Figma and Adobe Creative Cloud; hands-on motion skills.
• Experience guiding AI-assisted creative processes.

Responsibilities

• Design and execute visual and motion work for product launches and campaigns.
• Evolve brand systems and motion guidelines across channels.
• Integrate motion into design processes and establish animation principles.
• Direct AI-generated creative output and maintain brand standards.
• Collaborate with marketing, product and growth teams from concept to delivery.
• Create templates and workflows for fast yet high-quality production.
• Maintain cohesive brand feel across all deliverables, including AI-produced work.

Skills

Brand design

Visual design

Motion design

Figma

Adobe Creative Cloud

Tools

Calvary

Rive

Lottie

Job description

Gusto is expanding its in-house creative studio to craft a unified visual language across product launches, brand campaigns, and events. This senior Brand & Motion Designer role combines hands-on craft with strategic brand stewardship.

You will own concepts from ideation to delivery, direct AI-assisted output, and help define motion standards. Ideal candidates bring 6+ years in brand design and a strong portfolio, with comfort in hybrid work in San Francisco.