Brand & Motion Designer — AI-Driven Visual Systems

Gusto; New York (NY); Hybrid; USD 177,000 - 222,000; Full time

Job summary

Gusto’s Brand & Motion Designer role is a senior, hands-on contributor shaping the visual language across product launches, campaigns, and brand campaigns. You’ll own typography, color, and motion decisions, guide AI-assisted outputs, and set guardrails to maintain a humane, human-centered Gusto brand.

You will collaborate with marketing, product, and growth, build reusable templates, and ensure brand integrity through diverse deliverables while advancing motion systems across digital and

Qualifications

• 6+ years of experience in brand design, visual design and motion for in-house studios, agencies, or content teams.
• A portfolio demonstrating brand identity, product marketing, campaigns, and digital content; include examples that explain how AI was part of your work.
• Strong instincts across typography, color, composition, and motion direction.
• Expert proficiency in motion design principles and tools—Figma and Adobe Creative Cloud and motion tools like Calvary, Rive and Lottie.
• A demonstrated point of view on AI in creative work and how to direct it while maintaining a high creative standard when AI tools are used.
• Comfort migrating between big-brand work and fast-turn execution, with strong collaboration across teams.
• Experience developing or contributing to creative standards for AI-assisted production—guardrails, evaluation criteria, or workflows.

Responsibilities

• Design and execute visual and motion work across product launches, product education, brand campaigns, events, and digital channels.
• Design and evolve brand systems, including motion guidelines, templates, and guardrails, that help the broader organization produce on-brand work consistently.
• Integrate motion into the brand design process, establishing principles and patterns for animation that extend our visual identity into dynamic and digital formats.
• Direct and evaluate AI-generated creative work, setting the standard for what’s on-brand and what needs improvement.
• Use AI tools to compress the distance between concept and execution, exploring more territory and iterating faster.
• Partner closely with other creatives and cross-functional partners across marketing, product, and growth from concept through final delivery.
• Build repeatable templates and workflows that enable faster turnaround without sacrificing quality.
• Maintain brand integrity across deliverables — including AI-produced work — ensuring cohesion and human touch across the brand.

Skills

Brand design

Motion design

Visual design

AI in creative work

Tools

Figma

Adobe Creative Cloud

Calvary

Rive

Lottie

Job description

Gusto’s Brand & Motion Designer role is a senior, hands-on contributor shaping the visual language across product launches, campaigns, and brand campaigns. You’ll own typography, color, and motion decisions, guide AI-assisted outputs, and set guardrails to maintain a humane, human-centered Gusto brand.

You will collaborate with marketing, product, and growth, build reusable templates, and ensure brand integrity through diverse deliverables while advancing motion systems across digital and