Associate Brand Media Lead - Remote, Integrated Planning

Finn Partners; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k)

Generous PTO

Wellness stipend

Job summary

FINN Partners, a leading global public relations and communications agency, seeks an Associate Media Director, Brand, to drive brand media strategy and planning across healthcare accounts. You’ll lead local, national, and global plans, and collaborate with the Performance Media team to deliver integrated campaigns.

You will manage and develop Media Planners, guide negotiations and KPIs, and work closely with Account and Strategy teams to align media with client objectives.

Qualifications

• Bachelor's degree or equivalent experience.
• 7–10 years of media or advertising agency experience.
• Proven experience leading integrated brand media plans across multiple accounts and channels.
• Experience planning and buying local and regional broadcast, audio, and OOH alongside national digital campaigns.
• Healthcare or health system media experience preferred.
• Experience managing and developing planners, including performance reviews.
• Fluency in media measurement and analytics with data-driven optimization.
• Strong judgment under pressure and trust-building.
• Experience partnering with performance media to integrate brand and performance plans.
• Strong presentation skills for senior client audiences.
• Spanish-language or multicultural media planning a plus.

Responsibilities

• Lead brand media strategy and planning across multiple client accounts, connecting channel choices to business objectives.
• Serve as the primary media lead in client meetings, presenting plans and results to senior stakeholders.
• Partner with Performance Media to build plans as a single integrated system.
• Contribute insights to strategy briefs with cross-functional teams.
• Oversee end-to-end campaign delivery from planning to reporting.
• Lead vendor negotiations for rates and added value.
• Define KPIs and measurement frameworks and translate results into optimization recommendations.
• Own quality control of plans, estimates, IOrders, and reports by your team.
• Manage and develop Media Planners, including performance reviews and promotions.
• Support the Director of Brand Media on new business from ideation to pitch.
• Champion adoption of agency planning/buying/workflow platforms.
• Coordinate with Account leads on client direction while mentoring team development.

Skills

Brand media strategy

Media planning

Client leadership

KPI and measurement

Presentation skills

Team management

New business support

Spanish-language/multicultural media

Data-driven optimization

Industry trend analysis

Education

Bachelor's degree or equivalent experience

Tools

G Suite

Microsoft Office

Ninjacat / Funnel dashboards

AI tools (Gemini, OpenAI, Copilot, Claude)

GWI / MediaRadar

Sprout Social

Bionic / Mediaocean / Basis

Google Marketing Platform

Job description

FINN Partners, a leading global public relations and communications agency, seeks an Associate Media Director, Brand, to drive brand media strategy and planning across healthcare accounts. You’ll lead local, national, and global plans, and collaborate with the Performance Media team to deliver integrated campaigns.

You will manage and develop Media Planners, guide negotiations and KPIs, and work closely with Account and Strategy teams to align media with client objectives.