Senior Brand Marketing Manager - Strategy, Launches & Growth

Rippling; San Francisco (CA); Presencial; USD 151.000 - 189.000; Jornada completa

Descripción de la vacante

Rippling in San Francisco is seeking a Senior Brand Marketing Manager to lead brand storytelling, two major national campaigns, and the product launch narrative. You will translate strategic insights into high‑performing creative and GTM strategies that elevate Rippling beyond HR software.

You’ll partner with Creative, Growth, PMM and Events to shape brand moments, measure impact, and scale an always‑on brandformance engine, including Rippling’s first user conference.

Formación

• 6–8+ years in brand marketing, integrated campaigns or creative strategy.
• Ability to distill complex inputs into a sharp, shareable brief.
• Proven campaigns or programs that moved brand and performance metrics.
• Fluency with media and campaign performance data across channels.
• Experience coordinating multiple cross-functional stakeholders with timelines.
• Experience managing creative agencies or external vendors.
• Meticulous attention to copy, specs and channel details.
• Comfort operating in ambiguity and building process from scratch.
• Familiarity with B2B SaaS or multi-product brands is a plus.

Responsabilidades

• Lead always-on brandformance creative strategy and testing with teams.
• Own brand measurement, monthly performance readouts, and feedback loops.
• Build cross-functional frameworks for paid influencer content and activations.
• Craft product launch narratives and briefs aligned with Product, PMM and Creative.
• Spearhead research and synthesize insights to sharpen positioning.
• Coordinate between Creative, Growth and PMM; manage internal and external teams.

Conocimientos

6–8+ yrs exp

Brief writing

Campaign performance

Media analytics

Stakeholder mgmt

Agency management

Attention to detail

Ambiguity tolerance

B2B SaaS familiarity

Descripción del empleo

Rippling in San Francisco is seeking a Senior Brand Marketing Manager to lead brand storytelling, two major national campaigns, and the product launch narrative. You will translate strategic insights into high‑performing creative and GTM strategies that elevate Rippling beyond HR software.

You’ll partner with Creative, Growth, PMM and Events to shape brand moments, measure impact, and scale an always‑on brandformance engine, including Rippling’s first user conference.