Director, Platform Marketing & AI

Rippling; Seattle (WA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Rippling is seeking a Director of Product Marketing to own positioning, messaging, and go-to-market strategy for Rippling's Platform and Rippling AI. You will craft a clear story that resonates with technical and business buyers, including developers and platform customers.

This leadership role blends strategy and execution, translating narratives into sharp positioning, proof points, enablement, and a cohesive distribution plan across NYC, SF, or Seattle.

Qualifications

• 8+ years of B2B product marketing experience with platform, data, or AI products.
• Track record building narratives for technical/platform products.
• Experience leading high-performing PMM teams in fast-growth environments.
• Comfort partnering with Product and Engineering leadership.
• Experience building field enablement: talk tracks, battlecards, and proof points.
• Excellent written communication with precision and clarity.
• Demonstrated cross-functional leadership and ability to thrive in ambiguity.

Responsibilities

• Own the positioning for the Rippling platform, developing core value propositions.
• Sharpen the differentiating AI narrative with compelling value points.
• Lead end-to-end launch strategy with Product, Sales, Enablement, and Demand Gen.
• Build field-ready enablement materials and proof points for customer-facing teams.
• Partner with Product and Engineering leadership to influence roadmaps.
• Develop and manage a high-performing PMM team and operating cadence.
• Measure and optimize messaging and launch effectiveness.

Skills

B2B product marketing

Platform products

AI products

Narrative development

Team leadership

Cross-functional collaboration

Clear messaging

Job description

Rippling is seeking a Director of Product Marketing to own positioning, messaging, and go-to-market strategy for Rippling's Platform and Rippling AI. You will craft a clear story that resonates with technical and business buyers, including developers and platform customers.

This leadership role blends strategy and execution, translating narratives into sharp positioning, proof points, enablement, and a cohesive distribution plan across NYC, SF, or Seattle.