Senior Brand Marketing Manager - Hybrid (Florida)

Peoplr; Florida; Hybrid; USD 110,000 - 150,000; Full time

Job summary

Peoplr is seeking a proactive Senior Brand Marketing Manager for Cabana Life, a founder-led apparel brand. This full-time role is hybrid from Jacksonville Beach, FL, with occasional Florida-wide travel for photoshoots.

The Senior Brand Marketing Manager will own brand strategy, campaigns, lifecycle marketing, and cross-functional collaboration to drive growth. You will lead creative across paid, owned, and earned channels, align brand with ecommerce outcomes, and translate insights into

Qualifications

• Bachelor's degree required.
• Proven experience in brand marketing and multi-channel campaigns.
• Experience in apparel or consumer-focused brands is preferred.
• Strong storytelling, messaging, and content leadership across channels.

Responsibilities

• Lead brand strategy and messaging across channels.
• Own customer journey and lifecycle strategy to drive acquisition and retention.
• Translate insights into stronger marketing campaigns and creative direction.
• Provide creative leadership across paid, owned, and earned channels.
• Collaborate with ecommerce and cross-functional teams to link brand strategy with business outcomes.

Skills

Brand strategy

Campaign creation

Lifecycle marketing

Cross-functional collaboration

Content leadership

Data-driven

Ecommerce collaboration

Performance marketing

Hands-on execution

Education

Bachelor's degree

Tools

Klaviyo

Triple Whale

Shopify

Job description

Peoplr is seeking a proactive Senior Brand Marketing Manager for Cabana Life, a founder-led apparel brand. This full-time role is hybrid from Jacksonville Beach, FL, with occasional Florida-wide travel for photoshoots.

The Senior Brand Marketing Manager will own brand strategy, campaigns, lifecycle marketing, and cross-functional collaboration to drive growth. You will lead creative across paid, owned, and earned channels, align brand with ecommerce outcomes, and translate insights into