Brand Growth Director — Hybrid, CPG Marketing

Swisher; Jacksonville (FL); Hybride; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Base salary + bonus

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) plan

Paid vacation

Paid holidays

Résumé du poste

Swisher, based in Jacksonville, FL, seeks a Marketing Director, Brand Management to drive growth and profitability across a brand portfolio. Hybrid onsite requirement means two weeks per month in Jacksonville, with oversight of brand strategy, analytics, and multi-channel activation.

You will lead a team, manage P&L, and partner with R&D, sales, and external influencers to execute consumer-focused campaigns and innovations. A strong background in CPG branding and omnichannel retail is required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field; MBA strongly preferred
• 10+ years of progressive brand management or general management experience in consumer packaged goods
• Experience leading cross-functional teams and managing P&L
• Strong familiarity with convenience store and mass merch retail, digital commerce, and omnichannel strategies
• Expertise in consumer insights, brand positioning, and integrated marketing communications
• Strong understanding of innovation lifecycle management, from concept to commercialization
• Excellent communication and storytelling skills, with the ability to translate data into compelling narratives for executive audiences
• Exceptional leadership, team development, and communication skills
• Travel: 20-30% if local, 50% if remote

Responsabilités

• Develop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics, and consumer trends
• Own financial responsibility for the brand portfolio to include annual planning, forecasting, and delivery of revenue, profit, and share targets
• Lead brand positioning, architecture, and marketing activation to build equity and engagement; manage relationships with influencers and other external marketing partners
• Lead pipeline development in partnership with R&D to drive meaningful innovation and product optimization
• Build, mentor, and lead a high-performing team of professionals; foster a culture of collaboration, agility, and accountability
• Oversee go-to-market strategies tailored for convenience store retail, digital platforms, and emerging channels; partner with sales to optimize distribution and pricing strategies
• Champion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising, and investment allocation
• Serve as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights, and business analytics teams to ensure brand growth is sustainable and scalable
• Lead, manage, and develop a team of Brand Managers and marketing professionals

Connaissances

Brand management

P&L management

Cross-functional leadership

Consumer insights

Omnichannel

Digital commerce

Communication skills

Team development

Strategic thinking

Travel willingness

Formation

Bachelor's in Marketing/Business

MBA preferred

Description du poste

Swisher, based in Jacksonville, FL, seeks a Marketing Director, Brand Management to drive growth and profitability across a brand portfolio. Hybrid onsite requirement means two weeks per month in Jacksonville, with oversight of brand strategy, analytics, and multi-channel activation.

You will lead a team, manage P&L, and partner with R&D, sales, and external influencers to execute consumer-focused campaigns and innovations. A strong background in CPG branding and omnichannel retail is required.