Full time

Peoplr; Florida; Hybrid; USD 110.000 - 150.000; Vollzeit

Zusammenfassung

Peoplr is seeking a proactive Senior Brand Marketing Manager for Cabana Life, a founder-led apparel brand. This full-time role is hybrid from Jacksonville Beach, FL, with occasional Florida-wide travel for photoshoots.

The Senior Brand Marketing Manager will own brand strategy, campaigns, lifecycle marketing, and cross-functional collaboration to drive growth. You will lead creative across paid, owned, and earned channels, align brand with ecommerce outcomes, and translate insights into

Qualifikationen

• Bachelor's degree required.
• Proven experience in brand marketing and multi-channel campaigns.
• Experience in apparel or consumer-focused brands is preferred.
• Strong storytelling, messaging, and content leadership across channels.

Aufgaben

• Lead brand strategy and messaging across channels.
• Own customer journey and lifecycle strategy to drive acquisition and retention.
• Translate insights into stronger marketing campaigns and creative direction.
• Provide creative leadership across paid, owned, and earned channels.
• Collaborate with ecommerce and cross-functional teams to link brand strategy with business outcomes.

Kenntnisse

Brand strategy

Campaign creation

Lifecycle marketing

Cross-functional collaboration

Content leadership

Data-driven

Ecommerce collaboration

Performance marketing

Hands-on execution

Ausbildung

Bachelor's degree

Tools

Klaviyo

Triple Whale

Shopify

Jobbeschreibung

Peoplr is seeking a proactive, ownership-minded Senior BrandMarketing Manager for our client, Cabana Life, an established, founder-ledapparel brand. This job is ideal for candidates who bring fresh thinking,strong judgment, and the ability to think strategically while regularly rollingup their sleeves to make great work happen. The Senior Brand Marketing Manageris a full-time, regular role. The chosen candidate will work hybrid fromcompany headquarters in Jacksonville Beach, FL. Occasional travel within thestate of Florida will be required for photoshoots (less than 25%).

What You’ll Do (KeyResponsibilities)

As a Senior Brand Marketing Manager, you will…

• Leadbrand strategy and messaging, developing a clear and differentiated brand voicewhile creating compelling campaigns, product stories, and customercommunications across all channels
  
• Ownthe customer journey and lifecycle strategy, driving acquisition, conversion,retention, loyalty, and customer lifetime value through targeted messaging,storytelling, and content experiences
  
• Leveragecustomer insights and performance data to identify opportunities, test newapproaches, and translate learnings into stronger marketing campaigns, creativedirection, and business growth
  
• Providecreative and content leadership across paid, owned, and earned channels, ensuringa consistent, high-quality brand experience and effective collaboration withagencies, creators, and partners
  
• Partnerclosely with ecommerce and cross-functional teams to connect brand strategywith commercial outcomes, balancing big-picture leadership with hands-onexecution to deliver impactful campaigns and measurable results
  
• Deepunderstanding of customer motivations, behaviors, and purchase drivers; strongcuriosity about why customers buy and what builds long-term loyalty
  
• Abilityto develop and scale compelling brand and product narratives that translateconsistently across paid, owned, and earned channels (e.g., paid ads, organicsocial, UGC, email/SMS, website, product launches, postcards/direct mail)
  
• Strongunderstanding of customer segmentation and the full customer journey fromacquisition through repeat purchase
  
• Commercially minded; uses customer insights andperformance data to form hypotheses, test ideas, and improve brand andmarketing results
  
• Entrepreneurialand resourceful; spots opportunities, takes initiative, and finds practicalways to make progress without waiting for a detailed playbook
  
• Strongunderstanding of how brand marketing, product strategy, merchandising,ecommerce, and performance marketing work together to drive business results
  
• Demonstratedsuccess partnering cross-functionally with leadership to align priorities anddrive execution
  
• Comfortablebalancing strategic thinking with hands-on execution in a fast-paced, evolvingbusiness, and willing to respectfully challenge conventional thinking
  
• Bachelor’sdegree
  

Preferred Qualifications

• Graduatedegree
  
• Certificationsand/or hands‑on experience with Klaviyo, Triple Whale, Shopify
  
• Experience in apparel, fashion, beauty, lifestyle, or another highlyvisual consumer category
  

About Cabana Life

Cabana Life is a 20-year-old sun-protective lifestyle brandknown for UPF 50+ clothing that makes sun protection feel effortless,flattering, and fun. As we enter our next stage of growth, we're looking for astrong brand marketer who can deeply understand our customer, sharpen how wetell our story, and translate brand strategy into compelling messaging acrossevery customer touchpoint. We're a lean, entrepreneurial company with a collaborative,high-performing culture where team members challenge and support one another,celebrate wins, and continuously strive for excellence.

About Peoplr

Peoplr is a national Human Resources consulting firm thatdelivers fractional HR solutions, recruiting services, and outplacement/careercoaching services. Check us out at www.mypeoplr.com .

Peoplr is proud to be an Equal OpportunityEmployer. All job applicants will receive consideration for employment.We do not discriminate based upon race, color, religion, age, sex, nationalorigin, disability status, genetics, protected veteran status, sexualorientation, gender identity or expression, other non-merit-based factors, orany other characteristic protected by federal, state, or local laws.

Peoplr is committed to providing equalopportunity and reasonable accommodation for people with disabilities.Accommodation for applicants with disabilities is available upon request inconnection with the recruitment process. If you require a reasonableaccommodation to complete an application, interview, or otherwise participatein the recruiting process, please call 844-577-1940 or email [e-mail] .