B2B Brand Activation & Engagement Lead

Distributor Operations, Inc.; Dallas (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Interstate Batteries is seeking a Manager of Brand Activation & Engagement to lead B2B marketing strategies, programs and initiatives that drive dealer growth. You will guide a team, set clear goals, and define the strategy to reach them, using KPIs to measure success.

This role collaborates with Sales, Product, Brand and Sponsorship teams to develop an integrated marketing calendar, run campaigns from brief to execution, and optimize ROI through test-and-learn analysis.

Qualifications

• Bachelor’s degree required; MBA preferred with 8+ years of relevant experience.
• Strong strategic thinking with ability to influence across functions.
• Excellent project management and communication skills.

Responsibilities

• Lead development of a yearly cross-functional marketing calendar and dealer growth strategies.
• Collaborate with Sales, Product, Brand, and Sponsorship teams to execute campaigns.
• Analyze campaign results, optimize ROI, and manage budgets.

Skills

Strategic thinking

Cross-functional leadership

Analytical skills

People management

Project management

Communication skills

Education

Bachelor's Degree

MBA preferred

Job description

Interstate Batteries is seeking a Manager of Brand Activation & Engagement to lead B2B marketing strategies, programs and initiatives that drive dealer growth. You will guide a team, set clear goals, and define the strategy to reach them, using KPIs to measure success.

This role collaborates with Sales, Product, Brand and Sponsorship teams to develop an integrated marketing calendar, run campaigns from brief to execution, and optimize ROI through test-and-learn analysis.