Senior Brand Marketing Lead: Thought Leadership & Campaigns

Meltwater Group; Austin (TX); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Flexible paid time off

Medical, dental, vision insurance

401(k) matching

Life insurance

Commuter benefits

Parental leave

CalmApp subscription

Hybrid work model

Job summary

Meltwater in Austin, TX is seeking a Senior Manager, Brand Marketing to elevate our brand through strategic programs, thought leadership, and advocacy. You will lead cross-functional teams across content, campaigns, and executive stakeholders to deliver high-impact initiatives.

The role emphasizes program development, sponsorships, and measurement, with a hybrid work style and a base salary in a competitive market.

Qualifications

• 5–8+ years of brand marketing experience.
• Strong project management skills with cross-functional initiatives.
• Experience managing external stakeholders, speakers, partners, or executive relationships.
• Familiarity with customer review platforms such as G2, Trustpilot, or similar programs.
• Experience developing and scaling content or channel strategies, particularly for video or social platforms.
• Strong analytical mindset and ability to measure program effectiveness.
• Excellent communication, organization, and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Responsibilities

• Lead Brand Programs & Thought Leadership initiatives, including speaker recruitment and sponsorships.
• Own customer advocacy, reviews, and case study programs in collaboration with cross-functional teams.
• Serve as project management lead for major brand campaigns, ensuring on-time, on-budget delivery.

Skills

Brand marketing

Project management

Stakeholder management

Audience research

Video/social strategy

Analytics

Executive relationships

Tools

G2

Trustpilot

Job description

Meltwater in Austin, TX is seeking a Senior Manager, Brand Marketing to elevate our brand through strategic programs, thought leadership, and advocacy. You will lead cross-functional teams across content, campaigns, and executive stakeholders to deliver high-impact initiatives.

The role emphasizes program development, sponsorships, and measurement, with a hybrid work style and a base salary in a competitive market.