Brand Marketing Lead: Campaigns & Thought Leadership

Meltwater; Austin (TX); Hybride; USD 100 000 - 125 000; Plein temps

Avantages offerts par ce poste

Flexible PTO

Medical, dental, and vision insurance

401(k) matching

CalmApp subscription

Hybrid work style

Professional development opportunities

Résumé du poste

Meltwater is seeking a Senior Manager, Brand Marketing to elevate our brand presence through strategic programs, executive thought leadership, and customer advocacy. You will join a cross-functional team spanning content, campaigns, communications, and creative to bring high-impact initiatives to life.

You will manage speaker recruitment, sponsorships, and brand campaigns, with a focus on driving awareness, credibility, and engagement across channels in a fast-paced environment.

Qualifications

• 5-8+ years of experience in brand marketing, integrated marketing, customer advocacy, communications, or related fields.
• Strong project management skills with experience leading complex, cross-functional initiatives.
• Experience managing external stakeholders, speakers, partners, or executive-level relationships.
• Familiarity with customer review platforms such as G2, Trustpilot, or similar advocacy programs.
• Experience developing and scaling content or channel strategies, particularly for video or social platforms.
• Strong analytical mindset with experience measuring program effectiveness and communicating results.
• Exceptional communication, organization, and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Responsabilités

• Lead speaker recruitment and sponsorship strategies for Meltwater Summit and external events.
• Develop and execute customer advocacy programs with cross-functional teams.
• Serve as PM lead for major brand campaigns, coordinating timelines, deliverables, and budgets.
• Monitor and optimize brand programs with data-driven insights.

Connaissances

Brand marketing

Integrated marketing

Customer advocacy

Communications

Project management

Stakeholder management

Video content

Analytics

Cross-functional collaboration

Executive relationships

Outils

G2

Trustpilot

Description du poste

Meltwater is seeking a Senior Manager, Brand Marketing to elevate our brand presence through strategic programs, executive thought leadership, and customer advocacy. You will join a cross-functional team spanning content, campaigns, communications, and creative to bring high-impact initiatives to life.

You will manage speaker recruitment, sponsorships, and brand campaigns, with a focus on driving awareness, credibility, and engagement across channels in a fast-paced environment.